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  2. At The Money: Building an ETF  
At The Money: Building an ETF  

At The Money: Building an ETF  

Masters in Business · Jan 28, 2026

Launching an ETF? You'll need low fees, passion, $25-50M in seed capital, and be prepared for ~$250k in first-year costs to be viable.

ETFs Are Unsuitable for Capacity-Constrained Strategies Because They Cannot Close

A major structural disadvantage of ETFs is the inability to close the fund to new capital. Unlike mutual funds or SMAs, an ETF cannot stop inflows. This makes the structure inappropriate for strategies with limited capacity, such as those focused on micro-cap stocks, where large inflows would harm performance.

At The Money: Building an ETF   thumbnail

At The Money: Building an ETF  

Masters in Business·22 days ago

ETF Creators Should Use an 'Active' Structure Even for Systematic Strategies

Contrary to intuition, even a fully systematic, rules-based investment strategy benefits from an active ETF structure. This approach avoids third-party index licensing fees and provides crucial flexibility to delay rebalancing during volatile market events, a cumbersome process for index-based funds.

At The Money: Building an ETF   thumbnail

At The Money: Building an ETF  

Masters in Business·22 days ago

An ETF's Minimum Seed Capital Signals Credibility, Not Just Operational Viability

The minimum seed capital for an ETF has jumped from $5M to over $25M, not due to rising operational costs, but to convey credibility. A substantial launch amount signals to the market that the fund can sustain itself for the 3-5 years necessary to build a track record and attract investors.

At The Money: Building an ETF   thumbnail

At The Money: Building an ETF  

Masters in Business·22 days ago

New ETFs Succeed By Targeting Niche Strategies Giants Like Vanguard Can't Scale

To compete with behemoths like Vanguard, new ETFs must focus on boutique strategies that are too complex, differentiated, or capacity-constrained for trillion-dollar managers. Competing on broad, scalable market beta is futile; the opportunity lies in specialized areas where expertise and smaller scale are advantages.

At The Money: Building an ETF   thumbnail

At The Money: Building an ETF  

Masters in Business·22 days ago

Most ETF Liquidity Is Determined By Its Underlying Assets, Not Its Own Trading Volume

For 99% of ETFs, liquidity and bid-ask spreads are not based on the ETF's own trading activity. Instead, they reflect the cost for a market maker to buy or sell the underlying basket of securities. An ETF holding liquid stocks can trade billions with tight spreads, even if the ETF itself is rarely traded.

At The Money: Building an ETF   thumbnail

At The Money: Building an ETF  

Masters in Business·22 days ago