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Buffered funds are explicitly designed for the "stay rich game"—protecting existing wealth for those nearing or in retirement. This is a critical positioning distinction from "get rich" strategies aimed at aggressive growth. Understanding which game a client is playing is essential for product-market fit in wealth management.

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With increasing longevity, retirement is not a single period but a multi-stage journey. Financial plans must distinguish between the early, active "golden years" focused on travel and hobbies, and later years dominated by higher, often unpredictable medical expenses. This requires a more dynamic approach to saving and investing.

Reconcile contradictory advice by segmenting your capital. Hold years of living expenses in cash for short-term security and peace of mind. Separately, invest money you won't need for 10-25 years into assets to combat long-term inflation. The two strategies serve different, non-conflicting purposes.

Generic financial advice often fails because it ignores an individual's specific circumstances. A better approach, similar to medicine, is to tailor strategies to a person's net worth. Someone with under $10k needs different advice than someone with over $1M, just as a morbidly obese person needs a different fitness plan than an athlete.

The key to long-term wealth isn't picking the single best investment, but building a portfolio that can survive a wide range of possible futures. Avoiding catastrophic losses is the most critical element for allowing wealth to compound over time, making risk management paramount.

The top 0.1% focus on their primary operating company as the main wealth generator. They view stocks, real estate, and index funds as tools to preserve wealth after it's been made, making it the final stage of investing, not the first.

The user journey isn't a linear progression from active trading to passive investing. Instead, as customers' wealth grows, they create distinct mental "buckets" for different goals (e.g., retirement, speculation). This requires financial platforms to offer a multi-product suite to capture total wallet share.

Crescent Asset Management rejects traditional stock/bond allocations. Instead, they structure portfolios into four time-based buckets (e.g., 0-3 years, 3-7 years) to meet specific lifestyle cash flow needs, thereby insulating clients from market volatility.

Called "upside investing," this strategy involves creating a baseline financial plan using only safe assets, assuming all stock investments go to zero. This establishes a guaranteed floor for your living standard, ensuring any market gains are purely upside without risking your core lifestyle.

Contrary to the retail investor's focus on high-yield funds, the 'smart money' first ensures the safety of their capital. They allocate the majority of their portfolio (50-70%) to secure assets, protecting their core fortune before taking calculated risks with the remainder.

Family offices and PE firms have fundamentally opposed directives. A family office's primary goal is capital preservation ('don't lose money'), influencing everything from governance to hiring ex-private bankers. In contrast, PE firms seek leveraged returns, hiring 'running and gunning' fund managers to take calculated, asymmetrical risks.