A new PhD hire at Meta was advised by his manager to embrace the "Software Engineer" title over "Data Scientist." The manager explained that SWEs held the real power and influence in the company, and pigeonholing himself into a less central role would limit his impact.
A senior engineer's greatest impact often comes not from being the deepest technical expert, but from having enough context across multiple domains (marketing, PR, engineering) to act as a translator. They synthesize information and help teams with deep expertise navigate complex, cross-functional decisions.
Companies mistakenly bundle management with authority, forcing top performers onto a management track to gain influence. Separate them. Define management's role as coordination and context-sharing, allowing senior individual contributors to drive decisions without managing people.
Companies like DeepMind, Meta, and SSI are using increasingly futuristic job titles like "Post-AGI Research" and "Safe Superintelligence Researcher." This isn't just semantics; it's a branding strategy to attract elite talent by framing their work as being on the absolute cutting edge, creating distinct sub-genres within the AI research community.
The path to senior engineering levels is tied to the scope of your work's influence. Rather than explicitly seeking promotions, focus on projects with natural potential to grow from solving a team's problem to solving an organization's. The promotions will follow the impact.
The best early hires for a high-potential startup are often experienced professionals willing to check their ego and take a seemingly junior role. This demonstrates immense belief in the company's trajectory and their own ability to grow within it. These candidates prioritize the opportunity over the immediate title.
Intentionally accepting a lower level than you qualify for reduces immediate pressure to deliver massive project impact. This creates the space and freedom to explore, learn the systems, and build innovative side projects that establish a strong reputation from the ground up.
High-level titles are context-dependent and fade once you leave a company. This realization should shift your focus from chasing promotions to building products that create a lasting personal legacy, as that is an impact you truly own.
Traditional big tech ladders often promote based on scope and cross-team influence, encouraging politics. A better system focuses on skill gradients like "truth-seeking." It rewards being right about foundational decisions, not just being loud or well-positioned, which fosters a healthier engineering culture.
The fastest career acceleration comes from being inside a hyper-growth company, regardless of your initial title. The experience gained scaling a 'rocket ship' is far more valuable than a senior title at a slower-moving business. The speaker herself took a step down from Senior Director to an individual contributor role to join OpenAI.
When transitioning into a new role, especially a cross-functional one like product, relying on a title is a weak foundation for credibility. Earning respect through informal authority—by demonstrating value and influence—builds a much stronger and more lasting leadership position.