We scan new podcasts and send you the top 5 insights daily.
Netskope illustrates the evolution of SaaS pricing. While traditional products were user-based, its AI security tools are transaction-based (per prompt/response). Its new AI agents, which identify insider threats, are outcome-based (pay for the successful identification), signaling a shift toward customers paying for tangible results.
AI enables a fundamental shift in business models away from selling access (per seat) or usage (per token) towards selling results. For example, customer support AI will be priced per resolved ticket. This outcome-based model will become the standard as AI's capabilities for completing specific, measurable tasks improve.
In categories like customer support, where AI can handle the vast majority of queries, charging per human agent ('per seat') no longer makes sense. The business model is shifting to be outcome-based, where customers pay for the value delivered, such as per ticket resolved or per successful interaction.
The dominant per-user-per-month SaaS business model is becoming obsolete for AI-native companies. The new standard is consumption or outcome-based pricing. Customers will pay for the specific task an AI completes or the value it generates, not for a seat license, fundamentally changing how software is sold.
The traditional per-seat SaaS model is losing relevance. As AI allows for the completion of discrete workflows, customers expect to pay for the outcome ('do this thing for me'), not for access. This per-task model is a significant competitive advantage against legacy players.
As AI agents become the primary "users" of sophisticated software, the traditional per-seat licensing model becomes obsolete. Pricing will inevitably shift to a value-based model, tied to outcomes the AI delivers—such as cycle reduction or performance gains—rather than human operators.
The traditional per-seat SaaS model is becoming a "tax on productivity" in an agent-driven world. As companies buy agents to do work instead of software for humans, the model shifts. Sam Altman's comment that every company is now an API company reflects this move from user-based pricing to value-based, programmatic access.
The rise of AI agents enables a move away from traditional per-seat SaaS pricing. Instead of selling access to a tool, entrepreneurs can sell a specific, guaranteed outcome delivered by an agent (e.g., a daily brief of competitor activity), transitioning to an outcome-based revenue model.
The B2B software business model is evolving from licenses and subscriptions toward outcome-based pricing, where customers pay for successful task completion. While currently limited to measurable areas like customer support, this model represents the next major disruptive wave as AI makes more outcomes quantifiable.
The next major business model shift in software is from seat-based pricing to outcome-based pricing (e.g., paying per task completed). This favors AI-native newcomers, as incumbents will struggle to adapt their GTM and financial models.
In the age of AI, software is shifting from a tool that assists humans to an agent that completes tasks. The pricing model should reflect this. Instead of a subscription for access (a license), charge for the value created when the AI successfully achieves a business outcome.