Relying solely on a chronological feed of followed accounts limits growth. The "For You" page, despite its pitfalls, is a powerful discovery tool. The ideal strategy involves using both: a curated feed for engagement and a discovery algorithm for finding new, compelling voices.

Actively coach the algorithm by following top creators in your niche, engaging with their viral content, and marking irrelevant videos as "not interested." Within minutes, your feed will transform into a curated stream of high-performing content ideas to model for your own channel.

Social media platforms heavily promote new features to drive adoption. By being an early user of TikTok's 'Bulletin Boards'—a feature similar to Instagram's broadcast channels—brands can gain a significant, temporary advantage in reach and visibility before the feature becomes saturated and algorithmic priority fades.

Retail buyers are actively monitoring TikTok for viral brands. Achieving virality can bypass traditional, costly slotting fees, as retailers like Target will dedicate shelf space to trending products, confident that the online buzz will drive high in-store sell-through.

A primary reason for low views is audience mismatch. The algorithm needs to categorize your content to find the right viewers. Posting consistently on a single topic provides the necessary data for the algorithm to learn and eventually serve your content to your ideal audience.

Due to the "TikTokification" of platforms, algorithms now favor a single piece of content's potential to engage anyone, regardless of who created it. This means sticking to a strict niche is no longer required for high views and reach, though it remains important for gaining followers.

By natively embedding a full suite of AI tools for video generation, editing, and ideation, TikTok is evolving beyond a content distribution platform. It is becoming a self-contained creation engine, reducing creator reliance on third-party apps and positioning itself to challenge YouTube's dominance.

The algorithmic shift on platforms like Instagram, YouTube, and Facebook towards short-form video has leveled the playing field. New creators can gain massive reach with a single viral video, an opportunity not seen in over a decade, akin to the early days of Facebook.