Duolingo avoids a one-size-fits-all video strategy. They use TikTok for capitalizing on trends due to its virality mechanics. YouTube Shorts, which favors original content, is used for building out the mascot's lore. Instagram serves as an informational hub and a home for 'millennial-core' content.

Actively coach the algorithm by following top creators in your niche, engaging with their viral content, and marking irrelevant videos as "not interested." Within minutes, your feed will transform into a curated stream of high-performing content ideas to model for your own channel.

Success on TikTok Shop is a pure volume game. Unlike other platforms with higher creative hit rates, TikTok Shop requires a massive amount of content—at least 1,000 videos monthly—because only about 1 in 200 videos is likely to go viral.

By placing a 'create' button directly within its AI-powered trend analytics, TikTok removes the psychological barrier of perfectionism. This shortens the lifecycle from idea to published content for busy marketers who struggle to jump on trends.

To create high-performing videos, don't invent from scratch. Find viral content in your niche and replicate its structural elements—the on-screen headline and the first few seconds of the spoken hook. Then, deliver your own unique insights within that proven format.

The most effective way to scale on TikTok is not by constantly generating new ideas, but by identifying your own top-performing videos and remaking them. Re-recording your "greatest hits" multiple times a month consistently drives views and growth for your account.

A primary reason for low views is audience mismatch. The algorithm needs to categorize your content to find the right viewers. Posting consistently on a single topic provides the necessary data for the algorithm to learn and eventually serve your content to your ideal audience.

The algorithmic shift on platforms like Instagram, YouTube, and Facebook towards short-form video has leveled the playing field. New creators can gain massive reach with a single viral video, an opportunity not seen in over a decade, akin to the early days of Facebook.

Successful short-form video follows a structure: 1) Capture attention with strong visual and verbal hooks. 2) Maintain attention by creating a 'dance between conflict and context.' 3) Reward attention by providing value (education, inspiration) that generates algorithm-pleasing engagement signals like shares and saves.