There is a growing demand on TikTok for content from creators with real-world life experience. Creators in their 40s, 50s, and 60s have a unique opportunity to build an audience by offering a perspective and wisdom that many younger influencers lack.
Unlike platforms with longer content shelf lives, TikTok's algorithm needs a constant stream of new videos on popular topics. This creates an opportunity for new creators to succeed by identifying and producing content that fills this immediate, algorithm-driven demand.
To create high-performing videos, don't invent from scratch. Find viral content in your niche and replicate its structural elements—the on-screen headline and the first few seconds of the spoken hook. Then, deliver your own unique insights within that proven format.
Actively coach the algorithm by following top creators in your niche, engaging with their viral content, and marking irrelevant videos as "not interested." Within minutes, your feed will transform into a curated stream of high-performing content ideas to model for your own channel.
A primary reason for low views is audience mismatch. The algorithm needs to categorize your content to find the right viewers. Posting consistently on a single topic provides the necessary data for the algorithm to learn and eventually serve your content to your ideal audience.
The most effective way to scale on TikTok is not by constantly generating new ideas, but by identifying your own top-performing videos and remaking them. Re-recording your "greatest hits" multiple times a month consistently drives views and growth for your account.
TikTok's key metric, "play duration," is a combination of watch time and finish rate. This means a 60-second video watched to completion is more valuable to the algorithm than a 5-minute video that viewers abandon halfway through. Aim for high completion percentages, not just length.
The common frustration of being stuck at 200 views isn't a punishment. It's TikTok's algorithm testing your content on a small sample audience. This "safety zone" allows you to experiment and refine your skills without widespread visibility until you create something that resonates.