Contrary to the narrative that follower counts are becoming irrelevant, Instagram is testing a feature allowing followers to see new Reels 24 hours before the public. This creates a powerful, direct incentive for users to follow accounts, representing a strategic bet by Instagram on the importance of the follower relationship.
TikTok is launching a 'Nearby' feed in Europe, slated for a US release, which allows users to discover content based on their physical location. This feature transforms the platform into a powerful tool for local businesses, events, and community discovery, moving beyond its traditional algorithm-driven content model.
LinkedIn's new ad units can dynamically insert a user's name, industry, and job title directly into the ad copy. While this tactic is effective in email, its success on a social feed is questionable, as it may cross a line from being relevant to feeling invasive or 'creepy' to the user.
The latest ChatGPT model can analyze a marketing image (like an email or ad) and predict where a human's eyes will go in the first two seconds. This allows marketers to identify visual distractions and optimize layouts for better performance before launch. Initial tests showed a 15-25% increase in click-through rates.