To circumvent Facebook's strict housing ad targeting, a marketing agency used a two-step funnel. First, they ran a broad, non-real estate video ad to a specific neighborhood. Then, they retargeted people who watched the video with their actual housing ad, effectively creating a hyper-targeted audience despite platform restrictions.

Use Facebook or LinkedIn ads to target decision-makers in a specific city and industry, inviting them to an exclusive, curated dinner. This "high school party" concept positions you as a thought leader and gives you a captive audience for a low all-in cost, generating high-quality leads.

Segment users who click links in your emails into a distinct audience. Use this highly engaged group for dedicated, low-cost retargeting campaigns on social media and display networks, which is more effective than remarketing to your entire, less-engaged database.

General advice is easily dismissed. By providing hyper-specific guidance tailored to a customer's unique context, like gardening tips for their exact climate zone via geo-targeted ads, you demonstrate a deep understanding of their problem. This specificity builds immense trust and confidence.

Tushy's out-of-home truck campaign isn't a 'spray and pray' tactic. The trucks use GPS and geofencing to ping nearby mobile device IDs. These IDs are then matched to home IP addresses to track subsequent website visits, providing directional data on the campaign's effectiveness and demystifying OOH measurement.

To prove marketing's ROI, run geo-fenced ad campaigns targeted at a specific set of retail locations. By comparing sales in these "test" stores against a control group of similar stores, you can measure the direct, incremental sales lift caused by your creative, providing black-and-white accountability.

Extend your automation beyond the inbox. When a user joins your email list, automatically add them to a custom ad audience for educational or retargeting campaigns to stay top-of-mind. Simultaneously, add them to an exclusion list for top-of-funnel acquisition campaigns to avoid wasting ad spend on existing contacts.

To drive sell-through for a new CPG product in retail, run hyper-local video ads featuring the founders telling their story. Directly address shoppers in a small (e.g., 5-mile) radius of each specific store, calling out the city by name. This personal, targeted approach creates an emotional connection and drives immediate foot traffic.

Capitalize on heightened local excitement by tailoring marketing messages and content specifically to the geographic areas of the teams playing in the Super Bowl. Viewership and engagement are exceptionally high in these markets, making geo-targeted campaigns highly effective.