Capitalize on heightened local excitement by tailoring marketing messages and content specifically to the geographic areas of the teams playing in the Super Bowl. Viewership and engagement are exceptionally high in these markets, making geo-targeted campaigns highly effective.
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The Super Bowl captures mass attention, making it a powerful marketing opportunity for all brands, not just consumer ones. By incorporating relevant themes, even "boring" B2B companies can significantly boost engagement because the topic is top-of-mind for their audience.
Instead of just running generic creative from national advertisers, 6AM City's team offers a white-glove service to rewrite and editorialize the copy with a local angle. They find that when they are allowed to tailor the message to their specific community readers, the ad's performance is almost guaranteed to be better than the original national version.
General advice is easily dismissed. By providing hyper-specific guidance tailored to a customer's unique context, like gardening tips for their exact climate zone via geo-targeted ads, you demonstrate a deep understanding of their problem. This specificity builds immense trust and confidence.
Specific, culturally relevant keywords in an email subject line can dramatically increase open rates. During Super Bowl week, terms like "MVP," "QB," or football-related emojis tap into the audience's current mindset, boosting engagement for any brand, regardless of its industry.
Tushy's out-of-home truck campaign isn't a 'spray and pray' tactic. The trucks use GPS and geofencing to ping nearby mobile device IDs. These IDs are then matched to home IP addresses to track subsequent website visits, providing directional data on the campaign's effectiveness and demystifying OOH measurement.
To prove marketing's ROI, run geo-fenced ad campaigns targeted at a specific set of retail locations. By comparing sales in these "test" stores against a control group of similar stores, you can measure the direct, incremental sales lift caused by your creative, providing black-and-white accountability.
The current strategy of offering immersive sports experiences only to in-market fans on devices like the Apple Vision Pro is flawed. The real opportunity is an inverse model: providing the VR experience exclusively to out-of-market fans who cannot physically attend, creating a new revenue stream without cannibalizing ticket sales.
The Super Bowl halftime show is not just entertainment; it's the NFL's single biggest growth driver. Musical acts are chosen to attract new and casual fans—particularly youth and global audiences—at the moment of peak viewership.
To drive sell-through for a new CPG product in retail, run hyper-local video ads featuring the founders telling their story. Directly address shoppers in a small (e.g., 5-mile) radius of each specific store, calling out the city by name. This personal, targeted approach creates an emotional connection and drives immediate foot traffic.
To maximize ROI on their out-of-home spend, Float's media buying was highly scientific. They physically mapped the office addresses of their existing customers across the country, identified clusters in cities like Toronto, and then concentrated their billboard buys in those specific regions.
