As AI automates generalist PM tasks like documentation and context sharing, the role is evolving. The new path to value is specialization. PMs should identify their passion—be it data, design, or prototyping—and master the corresponding AI tools to develop deep, defensible expertise.

To successfully automate complex workflows with AI, product teams must go beyond traditional discovery. A "forward-deployed PM" works on-site with customers, directly observing workflows and tweaking AI parameters like context windows and embeddings in real-time to achieve flawless automation.

The standard for being "AI fluent" has evolved past being a "prompt engineer." The new hiring benchmark is whether a candidate has recently brought a commercial AI tool into their organization. This demonstrates a practical, results-oriented ability to leverage AI, not just experiment with it.

A technical AI background isn't required to be a PM in the AI space. The critical need is for leaders who can translate powerful AI models into tangible, human-centric value for end users. Your expertise in customer behavior and problem-solving is often more valuable than model-building skills.

The essential skill for AI PMs is deep intuition, which can only be built through hands-on experimentation. This means actively using every new LLM, image, and video model upon release to objectively understand its capabilities, limitations, and trajectory, rather than relying on second-hand analysis.

To assess a product manager's AI skills, integrate AI into your standard hiring process rather than just asking theoretical questions. Expect candidates to use AI tools in take-home case studies and analytical interviews to test for practical application and raise the quality bar.

To build an AI-native team, shift the hiring process from reviewing resumes to evaluating portfolios of work. Ask candidates to demonstrate what they've built with AI, their favorite prompt techniques, and apps they wish they could create. This reveals practical skill over credentialism.

Ramp requires all new hires, regardless of role, to be proficient with AI tools. The interview process for product managers now includes a practical session where candidates must build and present a functional product prototype using AI, demonstrating hands-on skill rather than just theoretical knowledge.

Top product managers view designing with AI as a holistic process. Instead of focusing solely on prompt engineering, they consider the entire workflow: understanding constraints, leveraging different AI tools for specific tasks, and maintaining human oversight to ensure quality and empathy.