For Base, a $1B fundraise serves a dual purpose: funding capital-intensive growth and acting as a powerful recruiting tool. The massive round signals to top-tier engineers and operators that the company is playing on a global stage, making it a more compelling career destination than less capitalized competitors.

Granting stock options is only half the battle. To make equity a powerful motivator, leaders must constantly communicate a clear and believable narrative for a future liquidity event, such as an acquisition. This vision is what transforms paper ownership into a tangible and valuable incentive in the minds of employees.

SpaceX's regular tender offers provide employees with life-changing liquidity, creating a powerful incentive that rival Blue Origin lacks. This 'unfair advantage' in compensation structure is crucial in the long-term war for elite aerospace talent, going beyond just salary.

To conserve cash, especially in a downturn, founders can pay key employees 10-30% below market rate in salary. The key is to compensate for this deficit by offering double or triple the industry standard in equity. This strategy attracts top talent aligned with long-term success while keeping the company's cash burn rate low.

While bonuses tied to revenue incentivize employees to perform specific tasks, they are purely transactional. Granting stock options makes team members think holistically about the entire business's long-term health, from strategic opportunities to small cost savings, creating true psychological ownership.

A stock price disconnected from fundamentals can be a powerful tool. As seen with Meta in 2022, a low stock price hinders recruitment. Conversely, a high stock price acts as a valuable currency for equity compensation, allowing companies to attract and retain elite employees, even if investors are skeptical of the valuation.

In the fierce competition for elite AI researchers, companies like OpenAI, Meta, and xAI are shortening or eliminating the standard one-year equity vesting cliff. This move reflects the immense leverage top talent holds, forcing companies to prioritize recruitment over traditional retention mechanisms by offering immediate equity access.

Musk's success stems from his unique ability to attract hyper-intelligent, maniacally driven individuals. These people are drawn to his high-stakes, high-pressure environment, choosing to "burn out under Musk" rather than be bored elsewhere, creating an unparalleled human capital advantage.

Andrej Karpathy asserts that the liquidity of employee stock options is the "dominant first order term" driving talent behavior at frontier AI labs. Poor liquidity, as allegedly seen at Anthropic, reduces employee churn as it makes it harder for talent to leave and fund new ventures.