Data reveals that Super Bowl ads scoring highest with women also tend to be the top performers overall, including with men. Conversely, ads most popular with men are less predictive of total success. This highlights a significant missed opportunity, as women drive 85% of household purchasing decisions.

The central societal conflict is not between men and women, but between liberal and illiberal ideologies. Progress has historically been supported by coalitions across genders, just as the patriarchy has female supporters. Framing issues as a battle of the sexes is a counterproductive oversimplification of a deeper ideological divide.

Societal applause for women excelling in male domains like CEO leadership, while downplaying nurturing roles, subtly implies that masculine pursuits are inherently more valuable. This reveals a form of patronizing sexism from within progressive circles.

When addressing challenges faced by men, there's often societal pressure to first acknowledge the historical and ongoing struggles of women. This framing can irritate, exhaust, and dilute the focus on men's specific problems.

Instead of letting a near-miss be framed as a failure, Mikaela Shiffrin immediately expresses excitement for the winner. This instantly shifts the mood of her team and the media, proving leaders control the narrative through their own reaction.

Beyond the headlines about football, college sports serve as a crucial leadership development pipeline, particularly for women. The current financial pressure to cut non-revenue sports threatens this powerful, and often overlooked, engine of social mobility and corporate leadership.

Public discourse comfortably accepts generalizations that women are better doctors, but similar statements about men being better entrepreneurs due to risk-aggression are met with discomfort. This reveals a bias in how gender-based attributes are perceived and discussed.

The common practice of adding a gender qualifier ('female') to a woman's leadership title, while not doing so for men, reinforces the idea that male is the default and female is the exception. This linguistic habit subtly perpetuates inequality and should be consciously avoided.

A key part of Trump's strategy was ignoring traditional media outlets and instead appearing on podcasts and platforms popular with young men (Joe Rogan, World Wrestling Federation). This allowed him to directly tap into their grievances and build a loyal base that felt seen.