Leaders like France's Jordan Bardella are strategically cautious about publicly embracing Donald Trump. Despite ideological similarities and support from Trump's camp, Trump's deep unpopularity in Europe makes any open association a political liability for populists seeking mainstream appeal.
The global rise of right-wing populism cannot be solely attributed to economic factors like inequality or job loss. Its prevalence in wealthy, low-inequality nations like Sweden and strong manufacturing countries like Germany proves the root cause is a deeper, more widespread cultural anxiety.
The appeal of a populist leader lies in their rejection of traditional political norms. When the electorate feels betrayed by the established "political class," they gravitate toward figures whose rhetoric is a deliberate and stark contrast, signaling they are an outsider.
A new US national security document signals a radical foreign policy shift. It explicitly states the US will support "right wing, far right and populist right parties" in Europe that align with its anti-immigration stance, effectively interfering in the domestic politics of allied nations to promote a "MAGA like" Europe.
A deep distrust of the bipartisan "neoliberal consensus" has made many young people receptive to any counter-narrative, whether from the left or right. This creates a powerful anti-establishment bloc that finds common ground in opposing the status quo, explaining the crossover appeal of populist figures.
Instead of isolating Nigel Farage's populist movement, the UK's Conservative Party adopted many of its core tenets, such as Brexit and anti-immigration stances. This strategy of assimilation blurred ideological lines, making a future coalition with Reform UK more palatable internally.
Populist figures don't create societal problems; they rise to power because existing economic and social issues create an environment where their message resonates. To solve the problem, you must address the underlying conditions, not just the leader who represents them.
Figures like Donald Trump don't create populist movements; they rise by capitalizing on pre-existing societal problems like economic despair. Focusing on removing the leader ignores the root causes that allowed them to gain power, ensuring another similar figure will eventually emerge.
In France, centrist parties are trapped. Treating the populist National Rally as a pariah has failed to stop its growth. Conversely, treating it as a respectable political opponent has also boosted its popularity, creating a strategic dead-end for the mainstream.
A key paradox of modern populism is that staunch nationalists like Nigel Farage, the "godfather of Brexit," honed their political skills and built crucial alliances within the very transnational institutions, like the European Parliament, that they aimed to dismantle.
In times of economic inequality, people are psychologically driven to vote for policies that punish a perceived enemy—like the wealthy or immigrants—rather than those that directly aid the poor. This powerful emotional desire for anger and a villain fuels populist leaders.