The primary threat from AI disruptors isn't immediate customer churn. Instead, incumbents get "maimed"—they keep their existing customer base but lose new deals and expansion revenue to AI-native tools, causing growth to stagnate over time.

Unlike previous tech waves that trickled down from large institutions, AI adoption is inverted. Individuals are the fastest adopters, followed by small businesses, with large corporations and governments lagging. This reverses the traditional power dynamic of technology access and creates new market opportunities.

MongoDB's CEO argues that AI's disruptive threat to enterprise software is segmented. Companies serving SMBs are most at risk because their products are less sticky and more easily replaced by AI-generated tools. In contrast, vendors serving large enterprises are more protected because "products are always replaceable, platforms are not."

Unlike previous top-down technology waves (e.g., mainframes), AI is being adopted bottom-up. Individuals and small businesses are the first adopters, while large companies and governments lag due to bureaucracy. This gives a massive speed advantage to smaller, more agile players.

The most durable moat for enterprise software is established user workflows. The current AI platform shift is powerful because it actively drives new behaviors, creating a rare opportunity to displace incumbents. The core disruption isn't just the tech, but its ability to change how people work.

The rapid growth of AI startups is partially fueled by a pre-existing business culture accustomed to paying for software. Decades of SaaS adoption have removed the friction, making companies eager to pay for new AI tools that boost productivity for existing high-performers.

The shift to AI creates an opening in every established software category (ERP, CRM, etc.). While incumbents are adding AI features, new AI-native startups have an advantage in winning over net-new, 'greenfield' customers who are choosing their first system of record.

Nimble small and medium-sized businesses will increasingly use AI to build custom internal tools, especially for CRM. They will opt to create the 20% of features they actually need, rather than pay for complex, expensive enterprise software where they ignore 80% of the functionality.

SaaS products like Salesforce won't be easily ripped out. The real danger is that new AI agents will operate across all SaaS tools, becoming the primary user interface and capturing the next wave of value. This relegates existing SaaS platforms to a lower, less valuable infrastructure layer.