In an attempt to gain a currency advantage, Caterpillar lobbied the Reagan administration to open Japan's financial markets. This policy backfired, causing Japanese savings to flood into the U.S. and enabling competitor Komatsu to build factories directly on American soil.
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The decline in U.S. manufacturing isn't just about labor costs. A crucial, overlooked factor is the disparity in savings. While Americans consumed, nations like China saved and invested in capital goods like factories, making their labor more productive and thus more attractive for manufacturing investment.
To prevent its suppliers from going bankrupt if contracts were cut, Apple mandated that no supplier could be more than 50% dependent on its business. This forced highly-trained manufacturers to find other customers, directly enabling the rise of sophisticated Chinese smartphone brands like Huawei and Xiaomi.
When governments become top shareholders, corporate focus shifts from pleasing customers to securing political favor and appropriations. R&D budgets are reallocated to lobbying, and market competition devolves from building the best product to playing the policy game most effectively, strangling innovation.
Modern multinationals avoid the high cost and risk of securing foreign markets themselves. Instead, they 'draft' behind the U.S. government, which uses its diplomatic and military power to create favorable conditions. This effectively socializes geopolitical risk for corporations while they privatize the profits.
The Trans-Pacific Partnership (TPP) successfully incentivized countries like Peru to raise labor standards. The carrot wasn't better access to the U.S. market, which they already had, but new access to Japan's historically closed market, which the U.S. helped negotiate.
Contrary to their intent, U.S. export controls on AI chips have backfired. Instead of crippling China's AI development, the restrictions provided the necessary incentive for China to aggressively invest in and accelerate its own semiconductor industry, potentially eroding the U.S.'s long-term competitive advantage.
Geopolitical shifts mean a company's country of origin heavily influences its market access and tariff burdens. This "corporate nationality" creates an uneven playing field, where a business's location can instantly become a massive advantage or liability compared to competitors.
Large corporations can afford lobbyists and consultants to navigate geopolitical shifts, but their size makes strategic pivots notoriously difficult. This creates opportunities for agile startups and SMEs, which can adapt their strategies and organizations much faster to the changing landscape.
To mitigate its own risk, Apple's "50% rule" required suppliers to find other customers. This policy forced them to share advanced manufacturing processes co-developed with Apple, directly enabling the rise of Chinese smartphone rivals like Xiaomi and Huawei.
Trump's consistent economic nationalism is not a recent phenomenon but is deeply rooted in the 1980s. He publicly railed against Japanese trade practices and high-profile investments in American assets, demonstrating that his protectionist instincts are a core, long-held belief.