Apple wasn't a visionary in offshoring; it was a laggard. Its move to China was driven by the inability to manufacture the radically different iMac, a product designed to save the company. This desperation forced it to abandon its long-held control over manufacturing and partner with Asian suppliers.
To prevent its suppliers from going bankrupt if contracts were cut, Apple mandated that no supplier could be more than 50% dependent on its business. This forced highly-trained manufacturers to find other customers, directly enabling the rise of sophisticated Chinese smartphone brands like Huawei and Xiaomi.
Terry Guo of Foxconn pursued a partnership with a struggling Apple, recognizing that learning from Apple's demanding standards was more valuable than short-term profits. He understood Apple's uniqueness better than Apple did, betting that mastering their complexity would make Foxconn capable of serving any client.
Apple's system of serializing every component to the motherboard wasn't just for quality control. It was a direct response to a massive fraud scheme in China where organized groups would hollow out new iPhones, sell the valuable parts, and then use the broken shells to claim brand new replacements under warranty.
Due to extreme demand and limited official stores, scalpers backed by triads created a massive arbitrage opportunity. They controlled distribution, buying iPhones in bulk and selling them at huge markups. This shadow economy became so profitable that, on a per-unit basis, these groups were making more money than Apple itself.
After facing political attacks, Apple realized its retail sales were not its main leverage with Beijing. Its real power was its massive, multi-billion dollar investment in training hundreds of local suppliers. This positioned Apple as the single largest contributor to China's high-end electronics capabilities, a key government priority.
The young Steve Jobs famously vilified IBM in the iconic "1984" ad. However, upon returning to a failing Apple, the older Jobs recognized his own operational weaknesses. He hired a wave of talent from IBM, including Tim Cook, to instill the discipline in logistics, procurement, and manufacturing that he had previously disdained.
