People who cheered for you on your way up may turn to criticism once you've surpassed them. This isn't necessarily malice; your success can unintentionally highlight the compromises or comfort they chose, leading to resentment. Understand this dynamic to navigate relationships as you grow.

Persecution of successful minority groups often arises during economic hardship. The majority stops seeing the group's success as a result of skill or community focus and instead frames it as a zero-sum game where the minority is 'taking from us,' fueling resentment and justifying aggression.

This observation points to a cultural shift where public sentiment sides with smaller challengers against large, dominant entities. This has implications for branding, marketing, and competitive strategy for both startups and incumbents.

As a founder, you'll likely experience a predictable social journey. First, people dismiss your ambition. Then, they diminish your early efforts. Once you gain traction, they become fans asking for perks. Finally, they claim they supported you all along. Understanding this pattern helps you ignore the need for external validation.

A common failure pattern for online creators is "audience drift." As they gain notoriety, they stop creating content for their original followers (e.g., "how to make your first $1,000") and start producing content designed to impress other high-status creators, alienating their base.

The public has a "homeostatic set point" for how much success a company deserves. Being seen as "overrated" invites criticism, while being "underrated" encourages people to champion you. The goal is to be perceived as deserving of even more success.

People subconsciously assign others a deserved level of reputation. Exceeding this makes you "overrated" and a target. Falling below makes you "underrated," a compliment. This is a societal attempt to control confidence rather than allowing it to be self-generated.

The story of an underdog rising against the odds is powerful because everyone subjectively views themselves as one. Even the most powerful people are locked in their own perspective, wanting more and fighting limitations. Tapping into this universal feeling creates an immediate, relatable connection.

A paradox exists where those who've "made it" report that success isn't the key to happiness. This message, while likely true and widely shared by achievers, can be deeply despondent for those still on the journey, as it ruins the promise they're chasing.