A core 3G management principle is for leadership to define the strategic goals (the "what"). However, teams are given complete autonomy to determine the execution methods (the "how"). This pushes decision-making closer to the problems and attracts top talent who thrive on freedom and problem-solving.
Companies mistakenly bundle management with authority, forcing top performers onto a management track to gain influence. Separate them. Define management's role as coordination and context-sharing, allowing senior individual contributors to drive decisions without managing people.
Effective delegation of decision-making authority is impossible without first ensuring leaders are deeply aligned on organizational objectives. When individuals are empowered to make choices but pull in different directions, the result is a quagmire, not progress. Alignment must precede autonomy.
To scale creative output without micromanaging, leaders should focus their input on the first 10% of a project (ideation and direction) and the final 10% (integration and polish). This empowers the team to own the middle 80% (execution) while ensuring the final product still reflects the leader's vision.
To manage a large remit without micromanaging, use a 'push and pull' system. For each quarter, select a few key priorities to 'push' on, meaning you'll be deeply involved. For everything else, empower your team to operate autonomously and 'pull' you in only when they need your input or guidance.
Effective long-term leadership isn't static; it's an 'accordion' that flexes between deep involvement and granting autonomy. This adaptive approach is key for different company seasons, knowing when to lean into details and when to empower the team to make 'foot fault' mistakes and learn.
Not all decisions are equal, and treating them the same causes micromanagement. Frame decisions at three levels: Level 1 for strategic bets (owned by the CEO), Level 2 for product bets (owned by product leaders), and Level 3 for daily execution (owned by teams).
Giving teams total freedom can be terrifying and counterproductive. Leaders must provide enough structure ('guardrails') to prevent chaos, but not so much that it kills creativity. This balance is the key to fostering productive autonomy.
To scale effectively, don't bottleneck knowledge with the CEO. Invest in specialized coaches, consultants, and mastermind groups for your department leaders. This empowers them to solve problems and develop their teams directly, as building the people is what ultimately builds the business.
The "3 A's" framework offers a practical alternative to the pitfalls of unchecked autonomy seen at Spotify. True empowerment means ensuring teams have strategic guardrails (Alignment), clear responsibility for outcomes (Accountability), and the capability to succeed (Ability).
To avoid bureaucratic bloat, organize the company into small, self-sufficient "pods" of no more than 10 people. Each pod owns a specific problem and includes all necessary roles. Performance is judged solely on the pod's impact, mimicking an early-stage startup's focus.