To drive portfolio-wide AI adoption, THL facilitates cross-pollination of ideas between companies in different verticals (e.g., healthcare and tech). It also frames initiatives as gamified 'challenges' rather than top-down directives to foster innovation, secure buy-in, and better navigate change management.

Webflow accelerates AI tool adoption using company-wide "Builder Days." This combines a top-down executive mandate (e.g., "no meetings without a prototype") with bottoms-up enablement, including tool access, support channels, and prizes. The goal is to move the entire organization up the adoption curve, not just early adopters.

When employees are 'too busy' to learn AI, don't just schedule more training. Instead, identify their most time-consuming task and build a specific AI tool (like a custom GPT) to solve it. This proves AI's value by giving them back time, creating the bandwidth and motivation needed for deeper learning.

To avoid redundant work, Sendbird created a marketplace where employees can publish and download reusable AI 'skills' (e.g., a 'MedPic Advisor' for sales). This allows expertise from one team to be programmatically encoded and applied across the entire organization.

To foster genuine AI adoption, introduce it through play. Instead of starting with a hackathon focused on business problems, the speaker built an AI-powered scavenger hunt for her team's off-site. This "dogfooding through play" approach created a positive first interaction, demystified the technology, and set a culture of experimentation.

To ensure a return on massive AI investments, companies like Disney are gamifying employee usage with streaks, leaderboards, and badges. This creates "prompt pressure": a new form of workplace dynamic that strongly encourages, and implicitly requires, employees to integrate AI into their workflows to boost productivity.

To encourage widespread use of new AI tools, Qualcomm identifies key people to become 'super users'. As these evangelists demonstrate the tool's value and efficiency, they create a Fear Of Missing Out (FOMO) effect, generating organic demand and pulling the rest of the organization toward adoption rather than pushing it on them.

Sendbird tracks and ranks every employee's daily AI token usage on a public dashboard, categorizing them from 'AI Newbie' to 'AI God.' This gamified metric makes AI adoption a visible, shared company objective and identifies who needs enablement.

By building internal AI agents directly into Slack, their usage becomes public and visible. This visibility is key for driving adoption; seeing a bot turn a message into a PR creates a "holy shit" moment that sparks curiosity and makes others want to use the tool, creating a natural viral effect.