Stop creating separate social media accounts for different content types. Modern algorithms prioritize serving individual pieces of content to the right audience, regardless of your account's history or niche. A single high-quality post will find its viewers, making account-level siloing obsolete.

Focus all creative energy on producing one high-quality piece of content weekly, such as a newsletter. Then, systematically repurpose and distribute it across all other platforms (YouTube, X, TikTok). This maximizes reach and ensures consistent quality while minimizing creative burnout.

Forcing a team to meet a weekly post quota often leads to mediocre content. A better strategy is to ditch fixed schedules and instead post extensively—even ten times—about a single viral moment when it occurs. This approach prioritizes quality and impact over arbitrary volume.

Instead of guessing what short-form content will resonate, identify existing long-form videos or articles with the highest engagement. Transcribe these proven winners and use AI to extract impactful clips, carousels, and tweets. This method leverages past success to increase the probability of future performance.

Posting daily on platforms like LinkedIn can feel like an "exercise in futility," yielding minimal tangible results like new subscribers. Time is often better invested in creating high-quality, long-form "cornerstone" content that can be repurposed later and provides more lasting value.

Constantly creating daily content to stay relevant is a business-killing treadmill. Instead, focus on building foundational, long-shelf-life assets like blog posts or podcast episodes. This evergreen content solves real problems and can be discovered for years, providing lasting value and leads without daily effort.

Escape the content creation treadmill. An effective strategy is to produce a small number of high-quality, high-performing pillar assets. These core ideas can then be endlessly remixed into different formats and angles, maximizing their impact and reducing the need for constant net-new creation.

Traditional marketing often involves an 80/20 split of creation to promotion. Pinterest's structure lets you flip this. Create one core piece of content (the 20%) and then generate numerous unique pins pointing to it (the 80%), maximizing the reach and lifespan of each content asset with minimal new creation.

Identify content formats or topics that consistently drive follower growth—your 'gold strikes'. Dedicate a portion of your output (e.g., one of three daily posts) to replicating these successes. Use the remaining capacity to experiment and discover the next high-performing format, creating a continuous growth loop.