Even with a vast library of existing content, the act of repurposing it for social media is mentally challenging. The process involves difficult creative decisions—what to pull, how to frame it, and how to make it relevant—which can be a significant barrier for creators.
While social media challenges are framed around metrics, their most significant outcomes are often intangible. The real wins include forming business partnerships, raising capital, and building genuine relationships with peers—benefits that far outweigh simply gaining new followers.
Simple percentage growth unfairly favors small accounts, while absolute numbers favor large ones. A logarithmic scale normalizes follower growth, creating a more equitable way to measure and compare performance in challenges, regardless of an account's starting size.
A platform's design heavily influences a creator's motivation. Twitter's near-instant dopamine hit of likes and engagement encourages frequent posting. In contrast, LinkedIn's slower feedback loop can make it harder to build and maintain a consistent posting habit.
Creators who see massive success with daily social media posting, like Tom Alder on LinkedIn, often treat it as their sole creative outlet. Those balancing it with other major commitments like a podcast or newsletter will struggle to dedicate the necessary brainpower and consistency.
Posting daily on platforms like LinkedIn can feel like an "exercise in futility," yielding minimal tangible results like new subscribers. Time is often better invested in creating high-quality, long-form "cornerstone" content that can be repurposed later and provides more lasting value.
Chasing high follower counts and likes is a vanity metric. A social media post with only four likes can be a massive success if one of those likes converts into a paying client. The goal isn't broad appeal; it's connecting with the right individuals who can drive business results.
Instead of asking "What should I post today?", creators should focus on producing high-quality, long-form content first. This cornerstone piece then becomes a rich source to pull from for daily social media posts, solving the daily content creation problem and ensuring higher quality.