Most corporate values statements (e.g., "integrity") are unactionable and don't change internal culture. Effective leaders codify specific, observable behaviors—the "how" of working together. This makes unspoken expectations explicit and creates a clear standard for accountability that a vague value never could.

A core value, such as a need for trust, can be a leader's greatest strength or weakness. Without self-awareness, it drives toxic behaviors like micromanaging. With self-awareness, that same value becomes a tool for explicitly setting expectations and building a strong team culture.

Roman soldiers fought with a shield in their left hand and sword in their right, leaving one side vulnerable. They compensated by fighting shoulder-to-shoulder, with each man's shield protecting his neighbor. This is a powerful model for accountability: find trusted peers to cover your blind spots.

Do not use family, spouses, or even your direct manager for accountability. They have too much at stake emotionally or professionally to be objective. The best partners are detached, allowing them to hold your feet to the fire and be firm without worrying about damaging the relationship.

As leaders rise, direct reports are less likely to provide challenging feedback, creating an executive bubble. To get unfiltered information, leaders should schedule regular one-on-ones with employees several levels down the org chart with the express purpose of listening, not dictating.

The transition from a hands-on contributor to a leader is one of the hardest professional shifts. It requires consciously moving away from execution by learning to trust and delegate. This is achieved by hiring talented people and then empowering them to operate, even if it means simply getting out of their way.

To eliminate the blind spots that undermine leadership, practice "proactive teachability." Go beyond passively accepting feedback and directly ask trusted colleagues, "Where am I blind?" This vulnerability not only fosters growth but also builds the referent power that makes others want to follow you.

Honesty alone is insufficient for leadership because day-to-day realities can be volatile. Effective leaders provide stability by being consistently honest. This creates a predictable environment, manages expectations, and allows team members to know exactly what they are signing up for.

To prevent values from being just words on a wall, create a running list of specific, concrete anecdotes where employees demonstrated a value in action. This makes the culture tangible, tracks adoption, highlights who is truly living the values, and provides a clear model for others to follow.