The new generation of AI automates workflows, acting as "teammates" for employees. This creates entirely new, greenfield markets focused on productivity gains for every individual, representing a TAM potentially 10x larger than the previous SaaS era, which focused on replacing existing systems of record.

To discover high-value AI use cases, reframe the problem. Instead of thinking about features, ask, "If my user had a human assistant for this workflow, what tasks would they delegate?" This simple question uncovers powerful opportunities where agents can perform valuable jobs, shifting focus from technology to user value.

Most companies are not Vanguard tech firms. Rather than pursuing speculative, high-failure-rate AI projects, small and medium-sized businesses will see a faster and more reliable ROI by using existing AI tools to automate tedious, routine internal processes.

Counterintuitively, the path to full automation isn't just analyzing conversation transcripts. Cresta's CEO found that you must first observe and instrument what human agents are doing on their desktops—navigating legacy systems and UIs—to truly understand and automate the complete workflow.

Vercel's CTO Malte Ubl suggests a simple method for finding valuable internal automation tasks: ask people, "What do you hate most about your job?" This uncovers tedious work that requires some human judgment, making it a perfect sweet spot for the capabilities of current-generation AI agents.

A killer app for AI in IT is automating tedious but critical tasks. For example, investigating why daily cloud spend deviates by more than 5%. This simple-sounding query requires complex data analysis across multiple services—a perfect, high-value problem for an AI agent to solve.

Instead of traditional IT roles focused on software, an AI Ops person focuses on identifying and automating workflows. They work with teams to eliminate busy work and return hundreds of hours, shifting employees from performing tasks to directing AI.

Instead of guessing where AI can help, use AI itself as a consultant. Detail your daily workflows, tasks, and existing tools in a prompt, and ask it to generate an "opportunity map." This meta-approach lets AI identify the highest-impact areas for its own implementation.

Instead of broadly implementing AI, use the Theory of Constraints to identify the one process limiting your entire company's throughput. Target this single bottleneck—whether in support, sales, or delivery—with focused AI automation to achieve the highest possible leverage and unlock system-wide growth.