To discover high-value AI use cases, reframe the problem. Instead of thinking about features, ask, "If my user had a human assistant for this workflow, what tasks would they delegate?" This simple question uncovers powerful opportunities where agents can perform valuable jobs, shifting focus from technology to user value.

The most powerful use of AI for business owners isn't task automation, but leveraging it as an infinitely patient strategic advisor. The most advanced technique is asking AI what questions you should be asking about your business, turning it from a simple tool into a discovery engine for growth.

Instead of spending time trying to craft the perfect prompt from scratch, provide a basic one and then ask the AI a simple follow-up: "What do you need from me to improve this prompt?" The AI will then list the specific context and details it requires, turning prompt engineering into a simple Q&A session.

Vercel's CTO Malte Ubl suggests a simple method for finding valuable internal automation tasks: ask people, "What do you hate most about your job?" This uncovers tedious work that requires some human judgment, making it a perfect sweet spot for the capabilities of current-generation AI agents.

To truly leverage AI, professionals must change their approach to tasks. Instead of automatically assuming personal responsibility, the first question should be whether an AI tool can perform it. This proactive mindset shift unlocks significant productivity gains by automating routine work.

To find valuable AI use cases, start with projects that save time (efficiency gains). Next, focus on improving the quality of existing outputs. Finally, pursue entirely new capabilities that were previously impossible, creating a roadmap from immediate to transformative value.

Leadership often imposes AI automation on processes without understanding the nuances. The employees executing daily tasks are best positioned to identify high-impact opportunities. A bottom-up approach ensures AI solves real problems and delivers meaningful impact, avoiding top-down miscalculations.

To maximize AI's impact, don't just find isolated use cases for content or demand gen teams. Instead, map a core process like a campaign workflow and apply AI to augment each stage, from strategy and creation to localization and measurement. AI is workflow-native, not function-native.

Go beyond using AI for simple efficiency gains. Engage with advanced reasoning models as if they were expert business consultants. Ask them deep, strategic questions to fundamentally innovate and reimagine your business, not just incrementally optimize current operations.