AI makes the technical 'doing' of business, like coding, accessible to everyone. The durable competitive edge is no longer the ability to build a product, but the ability to reach and acquire customers. Audience and distribution channels are the new defensible assets.
Shift from departments staffed with people to a single owner who directs AI agents, automations, and robotics to achieve outcomes. This structure maximizes leverage and efficiency, replacing the old model of "throwing bodies" at problems.
Instead of traditional IT roles focused on software, an AI Ops person focuses on identifying and automating workflows. They work with teams to eliminate busy work and return hundreds of hours, shifting employees from performing tasks to directing AI.
Run HR, finance, and legal using AI agents that operate based on codified rules. This creates an autonomous back office where human intervention is only required for exceptions, not routine patterns. The mantra is: "patterns deserve code, exceptions deserve people."
As AI makes building software features trivial, the sustainable competitive advantage shifts to data. A true data moat uses proprietary customer interaction data to train AI models, creating a feedback loop that continuously improves the product faster than competitors.