A company solved its sales team's information gap by treating 25,000 hours of recorded Gong calls as the ultimate source of truth. This existing internal data, previously ignored, became the foundation for a company-wide AI automation strategy that transformed their go-to-market operations.

Upload call recordings or transcripts from tools like Gong or Fathom into an AI model. Ask specific questions like, 'Where was the most friction?' to identify disconnects you missed in the moment. Use this insight to craft hyper-relevant follow-ups that address the core misunderstanding.

A primary AI agent interacts with the customer. A secondary agent should then analyze the conversation transcripts to find patterns and uncover the true intent behind customer questions. This feedback loop provides deep insights that can be used to refine sales scripts, marketing messages, and the primary agent's programming.

Use an AI agent to systematically analyze sales call transcripts. By automatically extracting and categorizing data like competitor mentions and objections into a structured format (e.g., a spreadsheet), product marketers can quickly identify trends and prioritize their roadmap and messaging.

To create resonant content, move beyond guessing customer problems. Analyze transcripts of past sales calls with an AI tool to identify recurring pain points, common questions, and the exact language your audience uses to describe their challenges.

The context from daily sales and support calls is incredibly valuable but often ephemeral. A powerful, underutilized agent use case is to transcribe these calls and feed them to an LLM to automatically generate sales coaching notes, customer FAQs, testimonials, and even new keyword-targeted landing pages based on customer language.

Instead of brainstorming in a vacuum, upload raw transcripts from recent sales calls into a pre-loaded AI project. This provides the AI with the exact language, frustrations, and goals of your target customers, enabling it to generate highly relevant and authentic ad campaign ideas.

Feed sales call transcripts into a pre-briefed AI model. Ask it to identify implicit, unstated reasons for prospect hesitation, such as concerns about company size or change management. This surfaces hidden objections that your marketing can then proactively diffuse.

Go beyond the native summaries in conversation intelligence tools like Gong. Copy and paste the full transcript of a sales call into a generative AI like ChatGPT and ask for deeper insights, hidden objections, or recommended next steps. This cross-platform workflow can reveal nuances that a single tool might miss.