Instead of hiring a 'Chief AI Officer' or an agency, the most successful GTM AI deployments empower existing top performers. Pair your best SDR, marketer, or RevOps person with AI tools, and let them learn and innovate together. This internal expertise is more valuable than any external consultant.

When a key software tool like Gong lacked a direct data feed, a workaround was created by identifying URL patterns. A scraping tool was used to grab a unique Call ID, which was then appended to a base URL to access and scrape the full transcript, unblocking a complex automation workflow.

Instead of relying on subjective feedback from account executives, Vercel uses an AI agent to analyze all communications (Gong transcripts, emails, Slack) for lost deals. The bot often uncovers the real reasons for losing (e.g., failure to contact the economic buyer) versus the stated reason (e.g., price).

Every customer call is a potential blog post. An AI workflow systematically redacts all sensitive and identifying information from call transcripts, then rewrites the core use-case discussion into an SEO-optimized article. This creates a scalable content machine fueled by real customer problems, generating thousands of posts.

Expensive user research often sits unused in documents. By ingesting this static data, you can create interactive AI chatbot personas. This allows product and marketing teams to "talk to" their customers in real-time to test ad copy, features, and messaging, making research continuously actionable.

Instead of relying on static persona decks, marketers can feed raw data like sales call transcripts and support tickets into AI tools to generate live, interactive customer profiles. These apps can be instantly updated with new information, ensuring the entire organization is aligned on a current view of the customer.

A primary AI agent interacts with the customer. A secondary agent should then analyze the conversation transcripts to find patterns and uncover the true intent behind customer questions. This feedback loop provides deep insights that can be used to refine sales scripts, marketing messages, and the primary agent's programming.

Instead of guessing keywords, an LLM analyzes customer call transcripts to identify the exact terms customers use to describe their needs. These keywords are then automatically added to Google Ads campaigns, creating a closed-loop system that ensures marketing spend is aligned with the authentic voice of the customer.

An automated workflow analyzes call transcripts and sends immediate, private feedback to the sales or CS rep on what they did well and where they can improve. This democratizes high-quality coaching, evens the playing field across managers of varying skill, and empowers motivated reps to upskill faster.