A non-obvious way to reuse top content is to distill it into comments. When you see a relevant conversation on a platform like LinkedIn, use your proven, high-engagement ideas as comments. This gets your best material in front of new audiences without cluttering your own feed.

For executives hesitant to post, a great starting strategy is to commit to only commenting on five posts per day for a few months. This builds comfort with the platform and grows their network before they have to create original content.

A powerful LinkedIn strategy involves a two-part approach: use your main posts to share a contrarian or challenging point of view to capture attention and establish expertise. Then, in the comments section, remain unfailingly positive and supportive—even when disagreeing—to build relationships and goodwill.

For corporate brands hesitant to engage in conversations on LinkedIn, a low-risk starting point is to comment on posts from podcasts or media outlets where they've previously been featured. This provides a 'safety factor' by leveraging existing, approved relationships and ensures contextually relevant engagement.

LinkedIn now shows impression metrics for comments, signaling their importance. Strategically leaving thoughtful, entertaining comments on others' posts can drive more page growth and followers than original feed posts. Treat comments like mini-posts to test content ideas.

Before investing time in creating a full post, test the core idea as a comment on someone else's relevant content. If the comment gets significant engagement (likes and replies), it's a strong, low-risk signal that the topic will perform well as a standalone post.

Before posting, dedicate a month to actively consuming content on LinkedIn. Every time you like, comment, or save a post, analyze its topic, angle, and tone. This builds the 'taste' necessary to create resonant content.

Commenting on others' posts provides a low-stakes environment to experiment with new content formats or tones that might not fit strict brand guidelines. It's an effective way to test edgier or funnier ideas before committing them to your official company page.

Simply posting content isn't enough to maximize reach. The key is to actively reply to comments on your own posts and to leave thoughtful, value-adding comments on others' content. This "networking effect" is the true driver of engagement.