Lovable employs a full-time "vibe coder," a non-engineer who is an expert at using AI tools to build functional product prototypes, templates, and internal applications. This new role collapses the idea-to-feedback loop, allowing teams to prototype and ship at unprecedented speeds without relying on engineering resources for initial builds.

Related Insights

Instead of searching for new "AI" job titles, non-coders should focus on applying AI capabilities to traditional roles like marketing or sales. Companies are prioritizing existing positions but now require AI fluency, such as building custom GPTs or using AI assistants, as a core competency.

Tim McLear used AI coding assistants to build custom apps for niche workflows, like partial document transcription and field research photo logging. He emphasizes that "no one was going to make me this app." The ability for non-specialists to quickly create such hyper-specific internal tools is a key, empowering benefit of AI-assisted development.

Advanced AI models are blurring the lines between coding, design, and marketing, enabling a new "vibe building" workflow. This paradigm shift allows a single person to manage the entire product stack holistically, moving beyond simple "vibe coding" to full-fledged product creation.

Dylan Field predicts that AI tools will blur the lines between design, engineering, and product management. Instead of siloed functions, teams will consist of 'product builders' who can contribute across domains but maintain a deep craft in one area. Design becomes even more critical in this new world.

In AI PM interviews, 'vibe coding' isn't a technical test. Interviewers evaluate your product thinking through how you structure prompts, the user insights you bring to iterations, and your ability to define feedback loops, not your ability to write code.

Prototyping and even shipping complex AI applications is now possible without writing code. By combining a no-code front-end (Lovable), a workflow automation back-end (N8N), and LLM APIs, non-technical builders can create functional AI products quickly.

The traditional tech team structure of separate product, engineering, and design roles is becoming obsolete. AI startups favor small teams of 'polymaths'—T-shaped builders who can contribute across disciplines. This shift values broad, hands-on capability over deep specialization for most early-stage roles.

At OpenAI, the development cycle is accelerated by a practice called "vibe coding." Designers and PMs build functional prototypes directly with AI tools like Codex. This visual, interactive method is often faster and more effective for communicating ideas than writing traditional product specifications.

When an engineering team is hesitant about a new feature due to unfamiliarity (e.g., mobile development), a product leader can use AI tools to build a functional prototype. This proves feasibility and shifts the conversation from a deadlock to a collaborative discussion about productionizing the code.

Flexport is upskilling its non-technical staff through a 90-day "AI boot camp." By giving domain experts one day a week to learn low-code AI tools, the company empowers them to automate their own repetitive tasks, turning them into "lightweight engineers" who are closest to the problems.