Vaynerchuk, famous for his direct communication, reveals his biggest professional failures stem from an inability to be candid with people he likes most. This created a jarring experience for employees who were praised one day and fired the next because critical feedback was withheld.
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For top performers surrounded by 'yes-men,' the most valuable friends are those who provide ruthless honesty. Like Jimmy Iovine to Bruce Springsteen, they tell you when your work sucks or when you're lying to yourself, which is essential for growth.
The biggest professional and personal problems often stem from a lack of candor. Withholding honest feedback to "keep the peace" is a destructive act that enables bad behavior and builds personal resentment over time. Delivering the truth, even when difficult, is a gift that addresses problems head-on and prevents future failure.
A leader's desire to be liked can lead to a lack of candor, which is ultimately cruel. Avoiding difficult feedback allows underperformance to fester and makes an eventual firing a shocking surprise. This damages trust more than direct, consistent, and tough conversations would have.
A person can be incredibly candid in public content but deeply fear one-on-one confrontation. This paradox often stems from past negative experiences with candor. Overcoming this requires reframing it as an act of kindness ('kind candor') to separate the tool from its past negative deployment.
The most selfish thing a leader can do is withhold feedback because giving it would be uncomfortable. In that moment, you are optimizing for your own comfort at the expense of your colleague's growth. High-performance teams require radical candor, which is fundamentally an unselfish act.
A leader's failure to deliver difficult feedback, even with good intentions, doesn't protect employees. It fosters entitlement in the underperformer and resentment in the leader, leading to a toxic dynamic and an inevitable, messy separation. True kindness is direct, constructive feedback.
True kindness in a leader is not about avoiding confrontation to be 'nice.' Dylan Field argues it's a leader's duty to deliver direct, even hard, feedback. Withholding it is fundamentally unkind because it lets issues fester, ultimately causing more harm to the individual and the team.
Daniel Lubetzky argues that niceness (politeness) can be detrimental in the workplace as it avoids necessary, difficult feedback. True kindness requires the strength to be honest and provide constructive criticism that helps colleagues and the organization grow, even if it's uncomfortable.
Instead of trying to find the perfect words, preface difficult feedback by stating your own nervousness. Saying, "I'm nervous to share this because I value our relationship," humanizes the interaction, disarms defensiveness, and makes the other person more receptive to the message.
Many leaders are candid in broad strokes but fail to have direct, difficult conversations with individuals they personally like. This avoidance stems from a desire not to hurt feelings but inevitably leads to underperformance and greater problems down the line.