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As users increasingly rely on AI agents, traditional graphical user interfaces will become obsolete. SaaS products must evolve to offer conversational interfaces that other agents can interact with directly. The primary user will shift from a human clicking buttons to another AI sending messages.
The next generation of software may lack traditional user interfaces. Instead, they will be 'API-first' or 'agent-first,' integrating directly into existing workflows like Slack or email. Software will increasingly 'visit the user' rather than requiring the user to visit a dashboard.
Power users are discovering that direct, conversational interaction with AI agents is more efficient than clicking through graphical user interfaces (GUIs). This signals a shift toward an 'app-less' world where tasks are accomplished via chat, potentially making traditional UI/UX design roles redundant for many applications.
Turing's CEO claims SaaS is dead for two reasons. First, powerful foundation models drastically lower the cost of building custom software internally. Second, existing SaaS products are built for human interaction via GUIs, not for AI agents that will increasingly use APIs and tool-calling functions directly.
The end state for enterprise AI is a unified, conversational agent serving as the primary interface for a brand. This "digital concierge" will handle sales, support, and other interactions, potentially replacing websites and mobile apps as the main customer touchpoint.
The business model is shifting from selling software to selling outcomes. Instead of creating a tool and inviting users, create pre-trained agents that perform valuable work. Then, invite companies to a workspace where this 'team' of AI employees is ready to start delivering value immediately.
Simply adding a generative AI co-pilot is now table stakes for SaaS companies. The founder argues the next evolution is 'agentic AI' — systems that don't just provide insights but autonomously perform tasks and make decisions for the user, like qualifying and actioning a sales lead.
Legacy systems like CRMs will lose their central role. A new, dynamic 'agent layer' will sit above them, interpreting user intent and executing tasks across multiple tools. This layer, which collapses the distance between intent and action, will become the primary place where work gets done.
Instead of interacting with SaaS GUIs (like Greenhouse for hiring), users will interact with AI agents. These agents will directly manipulate the underlying system-of-record data, managing entire workflows from a simple conversation and making the traditional SaaS application redundant.
SaaS products like Salesforce won't be easily ripped out. The real danger is that new AI agents will operate across all SaaS tools, becoming the primary user interface and capturing the next wave of value. This relegates existing SaaS platforms to a lower, less valuable infrastructure layer.
The hype around individuals building their own apps with AI misses the bigger picture. According to Sierra CEO Bret Taylor, the fundamental shift is from graphical interfaces to conversational agents, which will change software form factors, business models, and user interaction entirely.