A fringe element of the political right is beginning to mirror the 'woke left' by adopting similar tactics. This includes a focus on identity-based victimhood narratives and a preference for destroying and deplatforming opponents rather than engaging them in genuine debate.

People are more infuriated by hypocrisy than by open corruption. Because a figure like Trump doesn't pretend to adhere to any ethical norms, he can't be accused of being a hypocrite. This blatant shamelessness acts as a shield, making traditional attacks based on norm violations ineffective.

Supporting Trump after he tried to overturn an election required a new level of justification. Backers embraced extreme narratives, like left-wing elites being child predators, because only a threat perceived as equally or more severe than Trump's actions could make their continued support feel morally coherent.

A savvy political strategy involves forcing opponents to publicly address the most extreme statements from their ideological allies. This creates an impossible purity test. No answer is good enough for the fringe, and any attempt to placate them alienates the mainstream, effectively creating a schism that benefits the opposing party.

Attempts to shut down controversial voices often fail. Instead of disappearing, suppressed ideas can fester and become more extreme, attracting an audience drawn to their defiance and ultimately strengthening their movement.

Harris argues that Trump's absurd claims, like immigrants eating pets, are a calculated method. By saying something shocking, he forces everyone to focus on the outrageous, effectively diverting attention from his lack of concrete plans on critical issues like the economy.

A key tactic of charismatic leaders is to position themselves as revealing a secret truth that established institutions have concealed. This 'pulling back the veil' can be used for positive social change, like Martin Luther King Jr., or to spread disinformation and undermine credible sources.

Donald Trump's public denouncement of former allies like Tucker Carlson and Alex Jones is not random anger. It's a calculated political tactic to signal to his most loyal followers who is "in" and who is "out," effectively excommunicating dissenters and consolidating his control over the narrative.

Scott Galloway posits that Trump's team operates with two guiding principles: adopt Roy Cohn's aggressive, deflective style in public testimony and create major distractions (tariffs, firings) whenever media attention on Jeffrey Epstein's connection to Trump spikes.