Schmidt insisted on presenting company strategy using only images, with no text on slides. This constraint forces leaders to distill complex ideas into visceral, memorable concepts that communicate feeling over facts, believing people remember how something made them feel, not the specific words used.

Neuroscience research from Canva shows a quantifiable reason to avoid generic, AI-generated content. The human brain processes and encodes visually engaging content 74% faster than "dull" content. This speed directly impacts brand recall and message clarity, making visual storytelling a competitive advantage.

To increase the "memobility" of your ideas so they can spread without you, package them into concise frameworks, diagrams, and stories. This helps others grasp and re-transmit your concepts accurately, especially when you can connect a customer pain to a business problem.

A 1972 study found people remember concrete phrases ("a white horse") four times better than abstract ones ("basic truth"). Brands like Apple and Red Bull use this by translating abstract benefits (memory, energy) into visualizable concepts ("songs in your pocket," "wings") to make their messaging stick.

Human vision has two modes: sharp central focus (foveal) for details like text, and wide peripheral vision that scans for general signals like shape, color, and movement. Since peripheral vision detects things first but cannot read, visual marketing must grab attention with imagery before communicating details with text.

Contrary to belief that visual media favors superficiality, it is highly demanding of intelligence. The medium is unforgiving of meandering thoughts common in writing. It forces speakers to be focused, linear, and concise to hold audience attention, rewarding clear thinking and strong narrative structure.

An unexpected or curiosity-inducing action in the first frame—like a fisherman chopping a rubber worm—can stop a user's scroll more effectively than any spoken words or on-screen text, making the initial visual paramount.

To keep the wider company engaged with marketing's progress, use highly visual weekly updates that act as a 'highlight reel.' Focus on screenshots of shipped work (blog posts, ads) and positive customer comments rather than complex frameworks or dense metrics, which tend to lose people's attention.

Our brains remember tangible information we can visualize four times better than abstract ideas like 'quality' or 'trust.' Instead of describing MP3 player storage in 'megabytes,' Apple used the concrete, visual phrase '1,000 songs in your pocket,' making the benefit sticky and easy to recall.