Behavioural Science for Marketers cover art

Behavioural Science for Marketers

Episodes

Module 7 - Decoding The Customer Journey thumbnail

Module 7 - Decoding The Customer Journey

April 1, 2026

Decode the shopper journey using behavioral science. Master the See, Appeal, Engage, Buy (SAEB) model to influence customer decisions.

Module 6 - Applied Psychology For More Sales thumbnail

Module 6 - Applied Psychology For More Sales

March 2, 2026

Your shopping brain is ancient. Sales are driven by fast, emotional, and visual processing, not logic, using tactics like anchoring and CTAs.

Module 5 - Decoding Shopper Engagement thumbnail

Module 5 - Decoding Shopper Engagement

February 2, 2026

Brands leverage shopper psychology, from the SAEB model to sensory priming and System 1 biases, to subconsciously guide purchasing decisions.

Module 4 - The Psychology of Brand Appeal thumbnail

Module 4 - The Psychology of Brand Appeal

January 6, 2026

Unlock brand appeal by understanding shopper psychology. This episode reveals how emotion, sensory cues, and primal instincts drive decisions.

Module 3 - The Shopper Psychology of Brand Visibilty thumbnail

Module 3 - The Shopper Psychology of Brand Visibilty

December 1, 2025

Unlock sales by tapping into shoppers' ancient brains. Learn how sensory cues, evolutionary triggers, and visual psychology drive purchases.

Module 2 - Shopper Psychology Fundamentals thumbnail

Module 2 - Shopper Psychology Fundamentals

November 3, 2025

Unpack the psychology of buying. This deep dive reveals the subconscious nudges, from the Decoy Effect to Scarcity, that influence our choices.

Module 1 - An Introduction to Shopper Psychology thumbnail

Module 1 - An Introduction to Shopper Psychology

October 1, 2025

Unlock 'Supermarket Shopology': Your brain makes shopping choices seconds before you do. Learn how retailers leverage your subconscious and fight back.