Behavioural Science for Marketers

Episodes

Module 5 - Decoding Shopper Engagement

February 2, 2026

Brands leverage shopper psychology, from the SAEB model to sensory priming and System 1 biases, to subconsciously guide purchasing decisions.

Module 4 - The Psychology of Brand Appeal

January 6, 2026

Unlock brand appeal by understanding shopper psychology. This episode reveals how emotion, sensory cues, and primal instincts drive decisions.

Module 3 - The Shopper Psychology of Brand Visibilty

December 1, 2025

Unlock sales by tapping into shoppers' ancient brains. Learn how sensory cues, evolutionary triggers, and visual psychology drive purchases.

Module 2 - Shopper Psychology Fundamentals

November 3, 2025

Unpack the psychology of buying. This deep dive reveals the subconscious nudges, from the Decoy Effect to Scarcity, that influence our choices.

Module 1 - An Introduction to Shopper Psychology

October 1, 2025

Unlock 'Supermarket Shopology': Your brain makes shopping choices seconds before you do. Learn how retailers leverage your subconscious and fight back.