When transitioning careers, don't discard your background. Find a way to merge your old expertise with your new field to create a unique niche. This helps you get off the ground faster than starting from scratch. For example, an engineer can specialize in financial advice for other engineers.

Before seeking expensive external help or assuming you lack connections, meticulously audit your current network. The solution to a major career challenge, like breaking into a new industry, is often just one introduction away from someone you already know. Your network is more powerful than you think.

Career growth isn't just vertical; it can be more powerful laterally. Transferring skills from one industry to another provides a unique perspective. For example, using music industry insights on audience behavior to solve a marketing challenge for a video game launch.

To switch industries, find a role where your existing expertise is immediately valuable. After 18 years in finance, Gymshark's CCO moved to a retailer with a credit offering. This "bridge role" gave her the confidence and runway to learn the new sector while already adding value, de-risking the career transition.

Instead of waiting years to develop industry expertise, new salespeople should call lower-level end-users at target accounts. By simply asking about their roles, challenges, and industry, reps can quickly learn the specific language and patterns needed to speak credibly with executive buyers, bypassing a long learning curve.

When transitioning to a new industry, your lack of domain knowledge is secondary. Focus on your "superpower": the proven, repeatable process you use to deliver results. Articulate your ability to launch, rally teams, and solve problems, as these core skills are universally valuable.

When changing domains, hiring managers are skeptical. Don't just list common PM skills like running scrum. Instead, build a bridge by telling concrete stories about how your fundamental skill set generated significant financial outcomes (revenue, margin, etc.) for past employers. Outcomes are industry-agnostic.

Startups wrongly dismiss senior sales reps over vague "culture fit" fears. A hungry veteran with decades of industry relationships can provide immense value by calling on their deep network of C-level executives, dramatically accelerating sales cycles and propelling the business forward from day one.

Instead of failing with hard-to-reach C-suite targets, new reps should engage easier-to-access, adjacent personas (like insurance brokers). These conversations serve as low-stakes training, rapidly building the specific industry language and knowledge needed to credibly approach senior decision-makers.