Career growth isn't just vertical; it can be more powerful laterally. Transferring skills from one industry to another provides a unique perspective. For example, using music industry insights on audience behavior to solve a marketing challenge for a video game launch.

Related Insights

For professionals in declining fields like Hollywood production, reinvention requires abstracting core skills. A line producer's expertise in organization, vendor management, and execution is directly transferable to a growth sector like high-end event planning, which capitalizes on the consumer shift from things to experiences.

To become a more effective leader with a holistic business view, deliberately seek experience across various interconnected functions like operations, marketing, and sales. This strategy prevents the narrow perspective that often limits specialized leaders, even if it requires taking lateral or junior roles to learn.

Jesse Cole's success stems from "parallel thinking"—the ability to identify a core strategy in an unrelated industry (e.g., Grateful Dead's fan engagement) and apply its principles to his own business. This allows him to import proven models from outside his industry's echo chamber, leading to breakthrough ideas.

Focusing exclusively on one industry makes you an expert in a silo but blind to broader market shifts and innovations from other sectors. This intellectual laziness limits your ability to bring fresh perspectives to clients, making you less valuable and more replaceable than a well-rounded expert who can cross-pollinate ideas.

Product management "range" is developed not by learning domain-specific facts, but by recognizing universal human behaviors that transcend industries—the desire for simplicity, convenience, or saving time. Working across different verticals hones this pattern-matching skill, which is more valuable than deep expertise in a world of accessible information.

Feeling inexperienced in a specialized biotech firm, the speaker pivoted from trying to match domain expertise to introducing a novel skill: video animation. By becoming the "video guy," he created a unique value proposition that the senior team lacked and appreciated, shifting from his weakness to a strength.

A linear career path is not required for success. Businesses ultimately value high performers who demonstrate an ownership mentality and consistently drive impact. Focusing on helping the business win creates opportunities to move across roles and industries, making your journey more valuable.

Instead of diversifying randomly, a more effective strategy is to expand into adjacent verticals. Leverage your existing, happy clients for introductions into these parallel industries. This approach uses your established credibility and relationships as a bridge to new markets, lowering the barrier to entry.

A non-linear career path is a source of unique solutions, not a disadvantage. Reframe your varied past by translating skills into the new context. For example, a musician's "tour logistics" becomes a marketer's "launch planning," showcasing transferable expertise.

"Bad niching" boxes you in, making you unemployable outside a tiny market. "Good niching" focuses on solving a specific, high-value problem (e.g., messaging, positioning) that is applicable across multiple industries, ensuring your skills remain transferable and in-demand.