A senior engineer's greatest impact often comes not from being the deepest technical expert, but from having enough context across multiple domains (marketing, PR, engineering) to act as a translator. They synthesize information and help teams with deep expertise navigate complex, cross-functional decisions.

Even roles far from the customer, like engineering, make countless micro-decisions. Without an intuitive understanding of customer pull—what they're trying to achieve and why they're blocked—these decisions will likely miss the mark, even when just following a requirements document.

Bupa's Head of Product Teresa Wang requires her team to explain their work and its value to non-technical people within three minutes. This forces clarity, brevity, and a focus on the 'why' and 'so what' rather than the technical 'how,' ensuring stakeholders immediately grasp the concept and its importance.

To quickly gain a broad, foundational understanding of an adjacent field, read their interview prep books. An engineer reading a PM interview book will get a superficial but wide-ranging grasp of product thinking. This builds empathy and enables more productive conversations with cross-functional partners.

Technologists often fail to get project approval by focusing on specs and data. A successful pitch requires a "narrative algorithm" that addresses five key drivers: empathy, engagement, alignment, evidence, and impact. This framework translates technical achievements into a compelling business story for leadership.

A key skill in building a deep tech team is identifying individuals who can bridge the gap between complex science and business reality. These "translators" can articulate highly technical concepts in plain English, clarifying clinical relevance and commercial viability for decision-makers.

To get product management buy-in for technical initiatives like refactoring or scaling, engineering leadership is responsible for translating the work into clear business or customer value. Instead of just stating the technical need, explain how it enables faster feature development or access to a larger customer base.

Technical executives often fail in interviews with PE firms because they can't articulate the business value of their work. Candidates must prepare to speak like they're in a board meeting, clearly connecting their initiatives to measurable outcomes like cost savings, revenue lift, or efficiency gains.

In regulated industries where projects "take a village," the most crucial skill is not raw engineering talent, but communication. The ability to align a team, share ideas, and ensure mutual understanding is paramount, as a single dropped ball in communication can derail an entire product launch.