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  1. Being an Engineer
  2. S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle
S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle

Being an Engineer · Dec 26, 2025

Engineer Rob Donley shares insights on practical learning, applying Kaizen beyond manufacturing, and mentoring with a focus on clear communication.

Senior Engineering Success Hinges More on People Skills Than Technical Prowess

In regulated industries where projects "take a village," the most crucial skill is not raw engineering talent, but communication. The ability to align a team, share ideas, and ensure mutual understanding is paramount, as a single dropped ball in communication can derail an entire product launch.

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle thumbnail

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle

Being an Engineer·2 months ago

Effective Process Change Requires 'Genba': Physically Observing Work, Not Speculating from a Desk

A key principle of lean management is "Genba" (go and see). To truly improve a process, leaders must be physically present, observing and talking with the people who perform the tasks daily. Speculating from an office based on data alone leads to ineffective or out-of-touch changes.

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle thumbnail

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle

Being an Engineer·2 months ago

True Product Cost Includes Serviceability; Don't Optimize Only for Manufacturing

Design for Excellence goes beyond just manufacturing costs. Consider the entire product lifecycle, including serviceability. A design that's easy to assemble but difficult to service in the field (like using a blind screw on a replaceable part) increases the total cost of ownership and harms the customer experience.

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle thumbnail

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle

Being an Engineer·2 months ago

Apply Kaizen, a Manufacturing Process, to Streamline Sales and Finance Operations

Kaizen, typically associated with manufacturing lines, is a powerful change system for any business process. By mapping the flow and identifying wasted time or communication, it can dramatically improve efficiency in areas like sales, accounting, or finance, as demonstrated by a two-week quote time being reduced to 48 hours.

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle thumbnail

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle

Being an Engineer·2 months ago

Your Product May Solve a Bigger Problem for a Market You Never Intended

A genetic diagnostics machine was built to speed up patient diagnosis in hospitals. However, its biggest market turned out to be pharmaceutical companies needing to prove drug efficacy. This highlights how true product-market fit can be discovered accidentally in an adjacent, more lucrative market.

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle thumbnail

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle

Being an Engineer·2 months ago

Universities Create Job-Ready Engineers With Industry-Sponsored, Hands-On Projects

Unlike purely theoretical coursework, programs sponsoring real industry problems allow students to build applicable skills. An engineer designed a fuel cell test station for a senior project, which directly led to an internship where his first task was to recreate that same project, proving the value of practical experience.

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle thumbnail

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle

Being an Engineer·2 months ago

Poor Performance Stems from Three Gaps: Not Knowing What, Why, or How

When an employee isn't meeting expectations, it's rarely due to lack of effort. It's typically because they don't know *what* to do, *why* it's important to the larger picture, or *how* to do it. Addressing these three points provides clarity and removes roadblocks before assuming a performance issue.

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle thumbnail

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle

Being an Engineer·2 months ago

Reduce True Manufacturing Costs by Factoring Assembly Labor, Not Just Component Price

To accurately reduce cost of goods sold (COGS), analyze total cost, including assembly labor, not just individual component prices. A more expensive prefabricated part, like a $1,500 wiring harness, can slash total costs by eliminating $6,000 worth of manual labor time, but requires looking beyond departmental budgets.

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle thumbnail

S6E52 Rob Donley | Kaizen, Communication, & the Design Squiggle

Being an Engineer·2 months ago