Contrary to the impulse to automate busywork, leaders should focus their initial AI efforts on their most critical strategic challenges. Parkinson's Law dictates that low-value tasks will always expand to fill available time. Go straight to the highest-leverage applications to see immediate, significant results.

Effective AI adoption isn't about force-fitting a new technology into a workflow. Leaders should start by identifying a significant business challenge, then assemble an agile team of business experts and technologists to apply AI as a targeted solution, ensuring the effort is driven by real-world value.

Don't try to optimize your strongest departments with your first AI project. Instead, target 'layup roles'—areas where processes are broken or work isn't getting done. The bar for success is lower, making it easier to get a quick, impactful win.

Successful AI strategy development begins by asking executives about their primary business challenges, such as R&D costs or time-to-market. Only after identifying these core problems should AI solutions be mapped to them. This ensures AI initiatives are directly tied to tangible value creation.

Simply giving AI tools to existing departments like legal or finance yields limited productivity gains. The real unlock is to reimagine and optimize end-to-end, cross-functional processes (e.g., 'onboarding a new supplier'). This requires shifting accountability from departmental silos to process owners who can apply AI holistically.

To avoid the common 95% failure rate of AI pilots, companies should use a focused, incremental approach. Instead of a broad rollout, map a single workflow, identify its main bottleneck, and run a short, measured experiment with AI on that step only before expanding.

The greatest leverage from AI comes not from accelerating individual tasks, but from improving information flow between teams. Use AI to create a "common brain"—a central repository of project knowledge and goals—to ensure alignment and drive efficiency at critical handoff points.

Instead of adopting AI as a simple tooling exercise, identify where decision-making is slow or fragmented. For instance, during planning, AI can synthesize inputs and draft reports. This elevates product teams from low-value "busy work" to high-value strategic debate and tradeoff analysis.

Leadership often imposes AI automation on processes without understanding the nuances. The employees executing daily tasks are best positioned to identify high-impact opportunities. A bottom-up approach ensures AI solves real problems and delivers meaningful impact, avoiding top-down miscalculations.