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  1. The Duct Tape Marketing Podcast
  2. How Leaders Should Really Use AI
How Leaders Should Really Use AI

How Leaders Should Really Use AI

The Duct Tape Marketing Podcast · Dec 18, 2025

Unlock AI's potential as a strategic partner. Author Jeff Woods reveals his CRIT framework to tackle major business challenges & drive growth.

Treat AI as a 'Thought Partner' to Elevate Yourself to 'Thought Leader'

The most significant risk of AI is abdicating human judgment and becoming a mediocre content generator. Instead, view AI as a collaborative partner. Your role as the leader is to define the prompt, provide context, challenge biases, and apply discernment to the output, solidifying your own strategic value.

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How Leaders Should Really Use AI

The Duct Tape Marketing Podcast·2 months ago

Prompt AI to Interview You Using the CRIT Framework to Unlock Strategic Insights

Instead of asking AI for answers, command it to ask you questions. Use the "Context, Role, Interview, Task" (CRIT) framework to turn AI into a thought partner. The "Interview" step, where AI probes for deeper context, is the key to generating non-obvious, high-value strategies.

How Leaders Should Really Use AI thumbnail

How Leaders Should Really Use AI

The Duct Tape Marketing Podcast·2 months ago

Leaders Must Personally Use AI for Strategic Work, Not Delegate Adoption to IT

Successful AI integration is a leadership priority, not a tech project. Leaders must "walk the talk" by personally using AI as a thought partner for their highest-value work, like reviewing financial statements or defining strategy. This hands-on approach is necessary to cast the vision and lead the cultural change required.

How Leaders Should Really Use AI thumbnail

How Leaders Should Really Use AI

The Duct Tape Marketing Podcast·2 months ago

Reframe AI's Impact as Skill and Process Evolution, Not Job Elimination

Address employee fear by defining a job as "skills applied times processes followed." Communicate that while AI will change which skills and processes are valuable, the core human ability to learn and adapt remains essential. This shifts the focus from replacement to liberation from low-value tasks, fostering a growth mindset.

How Leaders Should Really Use AI thumbnail

How Leaders Should Really Use AI

The Duct Tape Marketing Podcast·2 months ago

Apply AI First to Your 20% High-Impact Strategic Priorities, Not the 80% Tactical Work

Contrary to the impulse to automate busywork, leaders should focus their initial AI efforts on their most critical strategic challenges. Parkinson's Law dictates that low-value tasks will always expand to fill available time. Go straight to the highest-leverage applications to see immediate, significant results.

How Leaders Should Really Use AI thumbnail

How Leaders Should Really Use AI

The Duct Tape Marketing Podcast·2 months ago

Use AI as a Thought Partner to Identify and Challenge Unconscious Biases in Decisions

Leaders are often trapped "inside the box" of their own assumptions when making critical decisions. By providing AI with context and assigning it an expert role (e.g., "world-class chief product officer"), you can prompt it to ask probing questions that reveal your biases and lead to more objective, defensible outcomes.

How Leaders Should Really Use AI thumbnail

How Leaders Should Really Use AI

The Duct Tape Marketing Podcast·2 months ago