Most open-source projects solve well-defined problems. A unique approach is to tackle subjective, aesthetic problems (like drawing "perfect" arrows) where no single right answer exists. By providing an opinionated, "tasteful" solution, you create value that others lack the time or specific expertise to develop themselves.
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Instead of being limited by off-the-shelf software, designers can dramatically accelerate their process by building bespoke tools. MDS used the AI tool V0 to create a custom bitmap icon builder, enabling rapid prototyping of a unique interactive element.
Technical talent is not the primary driver of resonant creative work. The key ingredient is 'taste'—an unteachable ability to discern what will be emotionally pleasing and impactful to an audience. This intuitive sense separates good creators from great ones.
As AI makes software creation faster and cheaper, the market will flood with products. In this environment of abundance, a strong brand, point of view, taste, and high-quality design become the most critical factors for a product to stand out and win customers.
The obsession with lean methodology has created a market of low-quality, uninspiring software. In this environment, building a polished, considered, and beautiful end-to-end product is no longer a luxury but a true competitive advantage that stands out and inspires users.
Inspired by architect Christopher Alexander, a designer's role shifts from building the final "house" to creating the "pattern language." This means designing a system of reusable patterns and principles that empowers users to construct their own solutions tailored to their unique needs.
The company's design leadership is pushing back against justifying design solely through business metrics, arguing it signals a lack of confidence in craft. They foster a culture where the primary measure of success is the team's own high bar for taste, trusting this will ultimately drive long-term value.
Leverage AI as an idea generator rather than a final execution tool. By prompting for multiple "vastly different" options—like hover effects—you can review a range of possibilities, select a promising direction, and then iterate, effectively using AI to explore your own taste.
A project's most defining element can grow from a seemingly small, playful exploration. The complex mosaic interaction on the Shift Nudge site began with MDS simply designing pixel icons for fun, demonstrating how following small sparks of curiosity can lead to major innovations.
AI coding tools generate functional but often generic designs. The key to creating a beautiful, personalized application is for the human to act as a creative director. This involves rejecting default outputs, finding specific aesthetic inspirations, and guiding the AI to implement a curated human vision.
