Vercel's Pranati Perry explains that tools like V0 occupy a new space between static design (Figma) and development. They enable designers and PMs to create interactive prototypes that better communicate intent, supplement PRDs, and explore dynamic states without requiring full engineering resources.

AI-powered "vibe coding" is reversing the design workflow. Instead of starting in Figma, designers now build functional prototypes directly with code-generating tools. Figma has shifted from being the first step (exploration) to the last step (fine-tuning the final 20% of pixel-perfect details).

Tim McLear used AI coding assistants to build custom apps for niche workflows, like partial document transcription and field research photo logging. He emphasizes that "no one was going to make me this app." The ability for non-specialists to quickly create such hyper-specific internal tools is a key, empowering benefit of AI-assisted development.

Nick Pattison's firm creates generative tools for clients, enabling them to produce on-brand assets like geometric patterns themselves. This innovative handoff empowers clients to scale their brand system instantly and playfully, moving beyond static guidelines.

Vercel's Pranati Perry shows how she used V0 to build a personal tool for generating SVG components for her portfolio. This highlights a trend where designers build small, single-purpose tools to automate and enhance their own creative processes, not just for team deliverables.

Historically, resource-intensive prototyping (requiring designers and tools like Figma) was reserved for major features. AI tools reduce prototype creation time to minutes, allowing PMs to de-risk even minor features with user testing and solution discovery, improving the entire product's success rate.

The surprising success of Dia's custom "Skills" feature revealed a huge user demand for personalized tools. This suggests a key value of AI is enabling non-technical users to build "handmade software" for their specific, just-in-time needs, moving beyond one-size-fits-all applications.

As AI models become proficient at generating high-quality UI from prompts, the value of manual design execution will diminish. A professional designer's key differentiator will become their ability to build the underlying, unique component libraries and design systems that AI will use to create those UIs.

A project's most defining element can grow from a seemingly small, playful exploration. The complex mosaic interaction on the Shift Nudge site began with MDS simply designing pixel icons for fun, demonstrating how following small sparks of curiosity can lead to major innovations.