Instead of a simple cold call and voicemail, combine channels. Leave a voicemail, then immediately send a LinkedIn connection request or message stating, "Hey, I just left you a voicemail." This piques curiosity and prompts the prospect to check their voicemail, significantly increasing the likelihood of a returned call.

Voicemails shouldn't be a pitch; they are a tool to increase email engagement. Start with compelling context ("50+ of your reps consumed our content..."), then introduce yourself and state you're sending an email. This creates curiosity and makes the prospect look for your email.

When a prospect's voicemail directs you to text, structure your message for reading, not listening. Start with relevance about them, not your name, because they will likely read a transcript. This optimizes the message for the medium they've chosen.

After sending a detailed voice note on LinkedIn, immediately send a follow-up text with a "Too Long, Didn't Listen" (TLDL) summary. This respects the prospect's time, provides a quick synopsis, and generates a second notification on the platform, psychologically increasing the odds they will engage with your message.

As buyers increasingly screen calls, leaving effective voicemails is a critical skill. The key insight is that many platforms transcribe voicemails, so messages should be crafted to be read clearly. This skill, combined with multi-channel sequencing and navigating AI gatekeepers, is essential for today's sales reps.

Reframe voicemails not as a request for a callback, but as a strategic preview for your next action, like an email or text. This guides the prospect to an easier response channel and makes the multi-touch sequence feel more cohesive and intentional.

Data shows leaving a voicemail triples cold email reply rates. The goal is not to get a return call, but to use the voicemail as another touchpoint that directs the prospect's attention back to the detailed email you have already sent them.

Prospects rarely return calls from voicemails. The goal is to increase email reply rates. Leave a voicemail referencing your context, state you're sending an email to avoid phone tag, and ask them to reply there. This leverages one channel to boost another.

Stop measuring voicemail success by callbacks. Data suggests leaving a voicemail increases future pickup rates by over 25%. Furthermore, pointing the voicemail to an email you sent can triple the reply rate to that email, making it a powerful tool for multichannel prospecting.