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Simple, gimmicky apps in health and productivity are the new info products. AI coding makes them cheap to build, and TikTok makes them easy to market. They offer the "make money from anywhere" lifestyle that info products once promised, but with a tech product wrapper.
The indie mobile app opportunity is resurging due to a "Lollapalooza effect." AI coding tools have drastically reduced development costs for solo founders, while platforms like TikTok have created a powerful new channel for viral discovery and distribution.
Like Airbnb monetized spare rooms, Replit monetizes latent domain knowledge. People with deep, niche expertise (e.g., a yoga teacher's husband building a pop-up event platform) can now build businesses that were previously too costly to develop, creating a new wave of solo entrepreneurs.
Contrary to the belief that AI will kill most apps, lower development costs will make it profitable to build and maintain software for smaller, niche audiences. This affordability will likely lead to an explosion of specialized apps rather than market consolidation.
Individuals will use AI to build bespoke software for personal use. A subset of these tools will find a niche market, creating entrepreneurs who operate outside the VC-funded, subscription-SaaS model, potentially favoring one-time purchase models due to low development costs.
Don't start with a broad market. Instead, find a niche group with a strong identity (e.g., collectors, churchgoers) that has a recurring, high-stakes problem needing an urgent solution. AI is particularly effective at solving these 'nerve' problems.
To achieve viral validation on platforms like TikTok, an app must be extremely simple. It needs a core concept that can be explained in just a few words (e.g., "track your acne") and has a strong visual component that is compelling in short-form video content, making it easily shareable.
Use Answer Engine Optimization (AEO) tools to discover unsolved user problems within ChatGPT prompts. Then, build simple applications to solve these specific needs and advertise them directly against those prompts, creating a profitable portfolio of niche software products.
AI will decentralize entrepreneurship by enabling solo founders to build software for niche markets. These small markets, often dismissed by VCs, can support highly profitable lifestyle businesses for individuals, creating a new wave of company creation outside the traditional Silicon Valley model.
AI coding tools dramatically lower the barrier to software creation, enabling a new wave of 'indie' developers. This will lead to an explosion of hyper-personal, niche apps designed to solve specific problems for small user groups, shifting the focus away from universal, VC-scale software.
AI coding tools will enable non-technical individuals to build bespoke 'personal software' for their niche communities, leading to an explosion of low-TAM applications. This trend empowers creators to achieve product-market fit and generate revenue before seeking funding, shifting leverage away from venture capitalists and putting more power back into founders' hands.