Carles Reina gets worried when his sales team spends multiple days in the office. He believes effective salespeople must be on the road, meeting customers face-to-face. An office-bound sales team is a sign they aren't engaging with the market enough, even in a remote-first culture.
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A geographically compressed territory is often more effective than a large one. Salespeople in sprawling territories can feel productive simply by driving long distances because it's part of their assigned "patch," confusing travel time with value-added activity and neglecting more efficient, nearby opportunities.
While remote sales works, it prevents leaders from developing intuition. John McMahon relies on reading a room—body language, handshakes, eye contact—to identify champions and enemies. This "gut feel" is a second processing engine that is nearly impossible to replicate over Zoom, making sales more difficult.
A sales leader's job isn't to ask their team how to sell more; it's to find the answers themselves by joining sales calls. Leaders must directly hear customer objections and see reps' mistakes to understand what's really happening. The burden of finding the solution is on the leader.
Requiring inside sales reps to be in the office is a talent filtering strategy. Those willing to make the sacrifice of a commute for the benefit of accelerated learning and career development are the driven, exceptional individuals you want to build a winning team with.
Focusing on metrics like '40 calls a day' leads to burnout. Modern sales leaders should measure team well-being and the ability to avoid overwhelm as primary KPIs. A psychologically healthy team is more profitable than a team purely focused on volume.
A sales leader's value isn't in managing from headquarters. It's in being on the front lines, personally engaging in the most challenging deals to figure out the winning sales motion. Only after living in the field and closing landmark deals can they effectively build a playbook and teach the team.
While remote work is efficient, it lacks opportunities for spontaneous chemistry-building. The speaker prioritizes in-person time for his remote team, noting that camaraderie is built not in meetings but during "the little moments in an Uber" or over lunch. These informal interactions are critical for effective remote collaboration.
Whether it's older sellers who only work in-person or younger sellers who only use digital channels, becoming "single siloed" is a mistake. To maximize success and income, salespeople must become proficient across all communication methods, from phone calls to emails to face-to-face meetings.
Scrutinize the common sales mantra of protecting "selling time." It's often used as an excuse to avoid crucial but non-transactional activities, like proactive client visits. This "fake productivity" can lead to massive revenue loss that dwarfs any time saved.
Many sales professionals subconsciously leverage a calendar full of internal meetings as a justifiable reason to avoid prospecting. This creates the appearance of being busy to leadership, while allowing them to sidestep crucial, but often challenging, pipeline-building activities.
