The consensus "K-shaped" economic narrative may be outdated. A combination of rising blue-collar wages (driven by data center build-outs), tax relief, and reduced immigration is shifting purchasing power, creating opportunities in consumer discretionary stocks that cater to this demographic.
The disconnect between strong GDP data and public dissatisfaction (the 'vibe-cession') is because wealth gains are concentrated at the top while median outcomes worsen. This K-shaped dynamic is politically unsustainable, forcing politicians away from supply-side policies and toward more populist, and often inflationary, measures.
The underperformance of some consumer discretionary stocks is directly linked to financial pressure on lower-income and younger households. Meanwhile, sectors exposed to more resilient high-income consumers have held up better. A broader consumer recovery, spurred by tariff relief or cooling inflation, is needed to improve returns in these lagging market segments.
Consumer spending resilience is not broad-based. It's largely driven by the top 10% of income earners (making over $275k), who now account for almost 50% of total spending. This is the only cohort whose spending has outpaced inflation since the pandemic, making the wider economy highly sensitive to their behavior.
While high-income spending remains stable, the next wave of consumption growth will stem from a recovery in the middle-income segment. This rebound will be driven by stabilizing factors like reduced policy uncertainty and neutral monetary policy, not a major labor market acceleration.
While many households struggle, data showing a 9% year-over-year growth in OpenTable seated diner reservations points to a resilient, high-spending consumer segment. This divergence in spending habits is a key real-time indicator of a "K-shaped" economy, where the affluent are far less affected by broader economic pressures.
Despite a still-growing labor market, real wage growth has slowed to "stall speed." This lagged effect on middle and lower-income households is the primary driver for the projected 2-percentage-point drop in real consumption growth for Q4 and Q1.
While AI drove 2025 CapEx, a broader business investment recovery depends on a cyclical upswing in demand. This requires consumer spending to broaden beyond the wealthy, directly linking corporate investment growth to the improved financial health and real income growth of low- and middle-income households.
Large-cap tech earnings are hitting record highs, driving stock indices up. Simultaneously, core economic indicators for small businesses and high-yield borrowers show they have been in a recession-like state for over a year, creating a stark divergence.
The current administration's singular focus on AI has exacerbated a K-shaped recovery, hurting the average voter. To win re-election, politicians will be forced to stimulate other sectors of the economy to lift "Main Street" out of recession, making the concentrated AI/Meg7 trade less attractive moving forward.
Aggregate US consumer strength is misleadingly propped up by the top 40% of upper-income households, whose spending is buoyed by appreciating assets. This masks weaknesses among lower- and middle-income groups who are more affected by inflation, creating a narrowly driven economic expansion.