Given a tight legislative calendar and procedural hurdles in Congress before an election, sweeping legislation is improbable. The administration is more likely to rely on executive actions, like agency directives and tariff policy changes. These tools can be implemented quickly and unilaterally to provide voters with a tangible impact ahead of November.
The administration's focus on affordability is a targeted political effort, not a broad economic one. Policies are designed to appeal to lower-income consumers, younger voters, and renters—the specific demographics where the president's approval ratings have seen the largest declines. This makes affordability policy a direct tool for political recovery.
The underperformance of some consumer discretionary stocks is directly linked to financial pressure on lower-income and younger households. Meanwhile, sectors exposed to more resilient high-income consumers have held up better. A broader consumer recovery, spurred by tariff relief or cooling inflation, is needed to improve returns in these lagging market segments.
Most proposed affordability measures like tax credits or subsidies offer only micro-level relief to households and won't change the broader economy. Tariff policy is the significant exception. Lowering tariffs would have a sustained impact by directly reducing inflation, supporting real income growth, and potentially enabling the Fed to cut interest rates.