A powerful, practical application of AI for leaders is to treat it as a multidisciplinary advisor or "Co-CEO." This framing allows for high-level collaboration on strategic planning, tapping into AI's expertise across finance, legal, HR, and operations.
Leaders are often trapped "inside the box" of their own assumptions when making critical decisions. By providing AI with context and assigning it an expert role (e.g., "world-class chief product officer"), you can prompt it to ask probing questions that reveal your biases and lead to more objective, defensible outcomes.
Business owners should view AI not as a tool for replacement, but for multiplication. Instead of trying to force AI to replace core human functions, they should use it to make existing processes more efficient and to complement human capabilities. This reframes AI from a threat into a powerful efficiency lever.
Generic use cases fail to persuade leadership. To get genuine AI investment, build a custom tool that solves a specific, tangible pain point for an executive. An example is an 'AI board member' trained on past feedback to critique board decks before a meeting, making the value undeniable.
AI is a 'hands-on revolution,' not a technological shift like the cloud that can be delegated to an IT department. To lead effectively, executives (including non-technical ones) must personally use AI tools. This direct experience is essential for understanding AI's potential and guiding teams through transformation.
To operationalize AI, move beyond a tech-only committee. Sensei created a trifecta of the Chief Human Success Officer, VP of Finance, and CTO. This structure ensures AI initiatives are evaluated based on their impact on people (HR), financial viability (Finance), and technical implementation, creating a holistic roadmap.
The most powerful use of AI for business owners isn't task automation, but leveraging it as an infinitely patient strategic advisor. The most advanced technique is asking AI what questions you should be asking about your business, turning it from a simple tool into a discovery engine for growth.
A leader's most valuable use of AI isn't for automation, but as a constant 'thought partner.' By articulating complex business, legal, or financial decisions to an AI and asking it to pose clarifying questions, leaders can refine their own thinking and arrive at more informed conclusions, much like talking a problem out loud.
Go beyond using AI for simple efficiency gains. Engage with advanced reasoning models as if they were expert business consultants. Ask them deep, strategic questions to fundamentally innovate and reimagine your business, not just incrementally optimize current operations.
Powerful AI assistants are shifting hiring calculus. Rather than building large, specialized departments, some leaders are considering hiring small teams of experienced, curious generalists. These individuals can leverage AI to solve problems across functions like sales, HR, and operations, creating a leaner, more agile organization.
Successful AI integration is a leadership priority, not a tech project. Leaders must "walk the talk" by personally using AI as a thought partner for their highest-value work, like reviewing financial statements or defining strategy. This hands-on approach is necessary to cast the vision and lead the cultural change required.