Tesla's cheaper Model 3 and Y are a downgrade and cost more than previous premium versions after tax credits expired. This signals weakening value as Chinese competitors like BYD offer comparable EVs for a fraction of the price, intensifying market pressure.

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Ford's massive write-down and scrapping of the F-150 Lightning signals a critical vulnerability in the EV market. The business case for many EVs has relied heavily on government subsidies and mandates, not standalone profitability. As these supports disappear, the weak underlying economics are forcing automakers into dramatic pivots.

While the loss of the tax credit will hurt sales short-term, it also removes the "government mandate" attack line used by politicians. This forces EVs to be judged as just another car, allowing them to compete on their own merits like lower operating costs and better performance.

Tesla's budget Model 3, a "fighter brand" designed to combat cheaper Chinese EVs, is likely to fail. These brands often end up cannibalizing the company's own premium products at lower margins and distracting from the core strategy, rather than hurting the intended competitor.

With a key government subsidy gone, Tesla is using a rental model as a 'try-before-you-buy' tactic. This shift indicates EV companies must now rely on creative sales funnels and direct product experience, rather than financial incentives, to convert hesitant customers.

Tesla's price cuts are not just a reaction to competition. They reflect the 'scaled economies shared' model, where cost savings from increased scale and vertical integration are passed to customers. This drives more volume, which in turn enhances the scale advantage in a virtuous, recursive cycle.

While China bans many US tech giants, it welcomed Tesla. A compelling theory suggests this was a strategic move to observe and learn Tesla's methods for mass-producing EVs at scale, thereby accelerating the development of domestic champions like BYD, mirroring its past strategy with Apple's iPhone.

Uber's CEO argues China's EV dominance is a product of a unique hybrid model. The government sets a top-down strategic goal, but then over 100 domestic companies engage in "brutal," bottoms-up competition. The winners, like BYD, emerge battle-tested and highly innovative.

China's economic structure, which funnels state-backed capital into sectors like EVs, inherently creates overinvestment and excess capacity. This distorted cost of capital leads to hyper-competitive industries, making it difficult for even successful companies to generate predictable, growing returns for shareholders.

The belief that consumers needed electric versions of familiar gas-guzzling trucks and SUVs led to EVs that were too big, heavy, and expensive. The market is now forcing a pullback from this strategy towards smaller, more efficient, and profitable designs.

Without government incentives to offset high costs, American carmakers like Ford are now forced to pursue radical manufacturing innovations and smaller vehicle platforms, directly citing Chinese competitors like BYD as the model for profitable, affordable EVs.

Tesla's New Models Offer "Less for More" Amidst Chinese EV Pressure | RiffOn